merchandising resources

Alicia Isenberg Hoglund

“Real-Eyez” Profits Calculator

a numbers game

Santinelli International introduces the “Real-Eyez” Profits Calculator. Developed exclusively for Santinelli by GPN, a leading business management consulting company, “Real-Eyez” is a proprietary, interactive tool that calculates the costs and savings associated with in-office lens finishing. The exercise shows how purchasing a quality in-house finishing system can reduce outsourcing costs by up to 30 percent, company reps say. Santinelli reps offer this one-on-one, on-site service to ECPs at no cost.

INFO: Contact Adrienne Lauro to set up an appointment at 631-731-1349 or alauro@santinelli.com

VIRTUAL LAB

Hoya Free-Form Company has added a new video to its Professor Murray series, “The Life of a Hoya Free Form Lens.” The new animated video features a virtual lab tour, presented by Professor Murray, to showcase the latest technological process in lens production to ECPs and their patients. The video, along with the rest of the Professor Murray series, is available on Hoya's YouTube Channel (youtube.com/user/hoyavision) and Facebook page.

INFO: Contact your Hoya sales representative, hoyavision.com

Picture THIS

Signet Armorlite has launched “Picture This … YOU at The Big Game,” a sales incentive promotion and sweepstakes with a grand prize trip for two to Super Bowl XLVI in Indianapolis as well as two runner-up Big Game Party Pack prizes.

ECPs who register for The Big Game Promotion must purchase KODAK Progressive lenses from a participating lab and redeem through Signet Armorlite's PracticePlus Program now through Nov. 30 to qualify for rewards. ECPs will earn a $50 gift card for every 20 pairs redeemed as well as one entry into the sweepstakes.

INFO: signetarmorlite.com/promo

CLASSIC Couture

Ogi Eyewear recently released the Neoclassic segment to its Seraphin Eyewear line. To accompany the collection, Ogi has created a number of point-of-purchase materials that reflect the line's luxurious style, including a Seraphin logo plaque, counter-cards, and large window banners. A Seraphin eight-frame display is also available with a minimum purchase of 18 pieces.

INFO: 888-560-1060, ogiframes.com