frame introductions

Amy Spiezio

1 In Full Plume

The Plume Paris collection from Best Image Optical has undergone a redesign. For its new and future Plume Paris frames and collections, special attention will be given to the temple designs. Blending the past and the present with a European-inspired finish, the frames will include more colorful Italian acetates and an increased use of stainless steel. To celebrate the relaunch, Best Image has created the “When Love Takes Over” campaign with Plume Paris. Snap a photo of you or you with your loved one wearing Plume Paris frames and email it to marketing@bestimageoptical.com to be featured in the Plume Lovers Gallery.

INFO: 800-688-7661, plumeparis.com or bestimageoptical.com

2 3D florals

ProDesign Denmark's new Iris 5133 and 5134 grouping features delicate frames for women with raw 3D details that come in two shapes in six colors each. Inspired by jewelry, a bracelet in a shop in New York was the starting point for these striking Iris frames. The designer saw a bracelet made from a single flat sheet of gold that was bent to the shape of a bracelet. In making the eye-wear, the designer chose a fine balance of contrasting colors to make the frames exclusive yet exciting, and to enhance the raw 3D effect.

INFO: 800-654-6099, prodesigndenmark.com

3 Go with the Fluo

The Fluorescent Sunglasses Collection by OKIA is a mix of unexpected colors: fluorescent shades such as violet, fuchsia, green, and red brighten these frames' temples, giving the wearer a powerful shot of personality and charm. The temples' fluorescent patterns contrast with the single-color front, creating a surprising play of light.

INFO: okia.com

4. MODO

MODEL: Modo 6023
SIZE: 47/20-140
MATERIALS: Acetate
COLORS: Crystal/gray horn, black/tort, gray horn, brown/horn
MARKET: Unisex INFO: 800-223-7610, modo.com

5 L'AMY

MODEL: Chloe style CL1218
SIZE: 52/15-140
MATERIAL: Acetate
COLORS: Tortoise, burgundy/green horn, tortoise, black/purple
MARKET: Women
INFO: lamyusa.com

6. RUDY PROJECT

MODEL: Ultimatum
SIZE: 56/16-127
MATERIAL: Acetate
COLORS: Black matte, gloss, or streak; white
MARKET: Unisex
INFO: rudyprojectusa.com

7 Details, Details

Tura Optical releases The INTRICATES, a grouping of four designs that brings refreshing details to this elegant-to-wear group. They will appeal to those interested in today's current trend of customized femininity. Models include those shown below, styles (top to bottom) 656, 655, 684, and 665. The INTRICATES collection offers frames with unique feminine appeal. Each design has a temple treatment featuring special use of material or color processes.

INFO: 800-242-8872, tura.com

8 Hit the Road

Viva International Group introduces the new mens styles from the Harley-Davidson Eyewear Fall 2011 collection, featuring a mix of fashion-forward and innovative details. The new collection evokes the trend-driven quality of Harley-Davidson along with the authenticity of the brand's deep-rooted heritage. A key design element of the men's optical collection is the creative use of the brand's iconic logo treatments, including the Harley-Davidson Bar & Shield logo, featured on styles HD 381, 382, and 383. A transparent temple cover highlights a unique lasered flame design, which runs down the temple's core, adding a creative element to this esteemed trio. Style HD 381 features a rectangle metal front, style HD 382, a semi-rimless, oval-shaped front, and style HD 383 sports a modified oval front. All three are available in deep tones of gunmetal, satin black, and satin brown.

INFO: 800-345-8482, vivagroup.com

9. CLASSIQUE EYEWEAR

MODEL: Lisa Loeb Eyewear Collection style Guessing Game
SIZE: 50/19-140
MATERIAL: Acetate
COLORS: Carmel sparkle, apple sparkle, fudge sparkle, plum sparkle, salt and pepper
MARKET: Women
INFO: 858-566-5454, classique-eyewear.com

10. CHARMANT

MODEL: Ad Lib style AB3205
SIZE: 49/18-135
MATERIALS: Titanium/acetate
COLORS: Black, blue, tortoise
MARKET: Women
INFO: 800-645-2121, charmant.com

11 SERENGETI FLEX SERIES SUNGLASSES

The Serengeti Flex Series offers two innovative frame designs, S-Flex and Wire-Flex, to achieve a customized fit while maintaining sophisticated styling with signature Serengeti photochromic lenses. With the mid-year addition of four new styles—Marco, Brando, Sorrento, and Modena—the series now includes nine models.

“Flex Series frames demonstrate how Serengeti's innovative approach to design delivers the perfect blend of style and functionality,” says Dani LaGace, director of eyewear product and marketing. “Our exclusive frame design provides a uniquely customized fit, and we are thrilled offer more styles to build on its success.”

All Serengeti lenses are photochromic and constantly adjusting to changing light conditions. Proprietary Spectral Control color management provides unparalleled contrast and superior color enhancement. Both technologies are engineered into the glass. An AR coating helps minimize distracting back glare. All Flex Series styles are available in both polarized and non-polarized options.

INFO: 888-838-1449, serengeti.com

FRAME INSIGHTS

CLIMB EVERY mountain adidas Eyewear from Silhouette announces the release of Terrex Fast. The Terrex Fast is distinguished by its lightweight, modern design, simple handling, and superior functionality for the ultimate peak experience. Created as mountain sports eyewear, Alix von Melle, a German extreme mountaineer, tested the model before its market launch: “When you're scaling high peaks, every gram counts. The Terrex Fast is particularly light, which makes it ideal for me. It's good to know that my eyes will be perfectly protected on my Broad Peak expedition this summer.” Terrex Fast features the lightweight, temperature-resistant SPX material which makes the frame flexible and durable. Fit is achieved through the Tri-Fit temples, which have three settings, and the Double-Snap Nose Bridge, which has two settings. The screwless temples are designed to clip in and out at the hinge, preventing breakage under applied stress. Particularly at high altitudes, the eyes are exposed to dangers including strong UV light and extreme weather conditions. The Terrex Fast is equipped with a Quick Shift Foampad that clicks into place behind the front part and hugs the face, effectively protecting the eyes from damp or cold air, as well as snow and ice crystals. Light Stabilizing Technology (LST) lenses diminish eye fatigue by harmonizing light fluctuations; contrasts are intensified and light variations are compensated. In addition to enhancing contrast and color, all adidas Eyewear lenses protect eyes from UV-A, B, and C rays for full-spectrum protection. The Terrex Fast model is equipped with a spare set of LST Bright lenses if fog or clouds descend without warning. The ClimaCool ventilation technology and special anti-fog coating prevent the eyewear from fogging or freezing, ensuring condensation-free vision. For anyone tackling difficult climbing sections or harsh conditions, the temples can be replaced with an included head strap, ensuring that the eyewear stays safely in place. The multi-tasking Terrex Fast performance sport model transforms into a casual pair of sunglasses by removing the detachable Quick Shift Foampad. Four colors: black/black, dark grey/red, white met/lime, and a fourth color coordinated with adidas women's outdoor clothing: magenta/pink. Terrex Fast can also be fit with direct in-frame glazing by eyecare professionals. INFO: adidas.com/eyewear/outdoor