FYI

Alicia Isenberg Hoglund

PEOPLE

Viva International Group has announced the appointment of Barry Jones to the newly created position of sales director of Viva's central U.S. division.

Barry Jones, Viva International Group

REM Eyewear has named Sherrie Rogerson its new senior executive of corporate accounts. In addition, REM has appointed Gilda Mehraban as brand manager, working to support the prosperity, vital development, and marketing of REM's growing brands in the domestic and international eyewear arenas.

Sherrie Rogerson and Gida Meheraban, REM Eyewar

Kevin Cross has joined the Schneider Optical Machines team as director of sales-North America. Most recently, Cross was manager of U.S. ophthalmic sales and marketing for Leybold Optics.

Richard Clompus, OD, has joined PixelOptics as vice president of global professional relations. In his new role, Clompus will oversee both the development and management of PixelOptics' ECP partnerships.

Richard Clompus, OD, PixelOptics

Kenmark Group has promoted David Duralde to chief creative officer, a position in which he will manage both the production design and marketing departments.

David Duralde Kenmark Group

AWARDS

Transitions Optical, Inc., is now accepting applications for the 2011 Transitions Retailer of the Year award. Both national and regional retailers committed to encouraging healthy sight through superior vision care offerings are eligible to enter. Submissions are due Nov. 5, 2011.

INFO: transitions.com/retailerawards

Shamir Insight has received its fourth Hermes Create Award for its “Obviously, Those Aren't Shamir Lenses” campaign.

The American Optometric Association Paraoptometric Section has designated Sept. 18 to 24, 2011 as Paraoptometric Recognition Week.

INFO: aoa.org

BUSINESS UPDATES

Mykita reopened its Berlin shop, debuting a new store design concept and ZEISS Relaxed Vision Center.

Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries, and Liberty Sport, Inc., have launched a campaign to educate ECPs about the importance of sports-related eye injuries by providing materials to make eye safety a priority for their child patients. In conjunction, Liberty Sport will host its Third Annual Sports Center Contest in October.

INFO: libertysport.com

Mykitas redesinedBerlin shop

Revo Sunglasses has partnered with Lake Tahoe-based Tahoe Stand Up Paddleboard for the Tahoe EXPLORE Project, a new short-film series inspiring stand up paddle-boarders to use the sport as a way to explore the globe. The first episode debuted at the Outdoor Retailer Summer Market Tradeshow.