merchandising resources

Alicia Isenberg Hoglund

Fresh For Fall

Arch Crown has released the Arch Crown Op-Tags & Label Fall 2011 catalog. The updated catalog features a line of bar code technology products including new Datamaz-O'Neil E-Class Mark III-A desktop printer, an economical, easy-to-install, and easy-to-operate printer that reduces material waste and lowers costs.

In addition to a variety of pre-printed and custom Op Tags and labels, the catalog offers Labelview, a software program that enables ECPs to create and print personalized QR (Quick Response) bar codes for price tagging and labeling store merchandise. Free samples are available upon request.

INFO: 800-526-8353, archcrown.com

DIG IT

ClearVision Optical has introduced brand new point-of-purchase materials for its Digit Eyewear for Kids line. Staying true to the lines light-hearted image, ClearVision has released countercards, a frame board highlighter, and a brand ID in eye-popping colors to attract your kid patients just in time for the new school year. All materials are available upon request.

INFO: Contact your ClearVision Optical representative; clearvision.com

Insightful Incentives

As a thank you to its loyal customers, Kenmark Group has introduced an incentive program offering a free gift with purchase to accompany its Jhane Barnes, Dana Buchman, Lilly Pulitzer, Thalia, and Republica eyewear collections. Kenmark customers can choose from a variety of gift options, including perfume, ties, golf balls, bracelets, and lunch totes, among others. Free gifts are available with a minimum purchase requirement that varies based upon brand and incentive item. INFO: Contact your Kenmark representative; kenmarkoptical.com

CAREFUL CALCULATIONS

Transitions Optical, Inc., has introduced an individual version of the Healthy Sight Calculator in an effort to encourage employees to take advantage of their vision benefits and to promote eye health and optimal sight. The calculator, available at healthysightcalculator.com, is a free online tool that allows users to calculate their risk for eye-related diseases and vision problems, as well as how much time, money, and sight they could save with the proper vision care and eyewear available through their individual vision benefits. INFO: healthysightcalculator.com