lines and launches

Parisian Power

VIVA INTERNATIONAL GROUP LAUNCHES CATHERINE DENEUVE SUN COLLECTION

Amy Spiezio

Catherine Deneuve Lunettes from Viva International Group has added a sunglass collection. The new product line includes six prescription-ready sunglass styles inspired by the collection's timeless beauty and Deneuve's own sense of style. The new sunglasses are suited for the 55 and older woman who is trend aware, yet not trend-driven, and who is seeking classic elegance.

“We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today's eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman. The collection is a true reflection of Mademoiselle Deneuve's style, elegance, and Joie De Vivre!”

The new sunglasses are crafted in handmade acetate and feature stone and metal accents. A color palette of soft, muted tones, including burgundy, brown horn, raspberry, and tortoise, as well as two-toned and pearl-finished colorations, add a dramatic touch to these distinct styles. The brand's logo highlights the frames' temple treatments and the endpieces of select styles.

Merchandising materials include a countercard, which features the new Spring 2012 campaign image, and a logo plaque. All six styles include a hard case and a cleaning cloth.

INFO. vivagroup.com

RED-DY TO GO

MARCHON PRESENTS VALENTINO EYEWEAR Vintage shapes, distinctive silhouettes, and striking contrasts characterize the new Valentino Eyewear collection from Marchon. Aesthetics and technique go hand-in-hand in the collection's design, Marchon representatives note. Keeping today's women in mind, Maria Grazia Chiuri and Pierpaolo Piccioli, the creative directors of Valentino, blend delicacy and strength, past and present. The fashion house's romanticism and spirit have found a new balance: a dimension that is both ethereal and resolute. The launch of the Valentino eyewear collection reflects the brand's plan to create a system of strong elements that convey a message. It features iconic elements of Valentino style interpreted by Chiuri and Piccioli: lace, precise yet feminine lines, and studs. Lace subtly appears on transparent acetate, shadowlike with a hint of color. Metal studs and inserts accent the shape of the lens. The iconic Valentino V becomes a functional element and distinctive detail. Frames are oversized with curvy silhouettes or sharp architectural shapes. INFO: 631-645-1300, marchon.com

Chic Peek

EASTERN STATES EYEWEAR LAUNCHES THIERRY MUGLER SUNGLASSES

ESE has announced the launch of Thierry Mugler Sunglasses. The line consists of a six styles, each catering to women seeking the eclectic and colorful French-inspired designs for which the brand is known.

Angular, high-fashion plastic styles are complemented with a variety of metal and leather accents. Several themes highlight the collection: metal, lattice-inspired overlays cover a few plastic fronts, and a series of sleek metal studs comprise some endpieces.

In addition, leather bands provide a material and color contrast to the plastic temples of other models. Colors of the collection include black, tortoise, burgundy, purple, and a variety of marbleized finishes.

“Launching a Thierry Mugler Sunglass collection was a natural outgrowth from increased demand not only for the brand's eyewear, but also the increased exposure of the brand itself,” explains ESE president Paul Shyer. “The popularity of the fragrances (most notably Angel Perfume) is at an all-time high, and the visibility of the couture has expanded to new levels thanks to the direction of creative director Nicola Formichetti (also Lady Gaga's stylist).”

Increased promotion and advertising, along with the recent endorsement of celebrities such as Eva Mendes, Beyoncé, and Lady Gaga, have further increased brand visibility. Thierry Mugler is re-emerging as a force in today's fashion landscape—something that demands a sunglass collection, company representatives note.

INFO: 516-328-7790, eseyewear.com

Sun DAISY

ZYLOWARE ROLLS OUT DAISY FUENTES SUN COLLECTION The Daisy Fuentes Optical Sunglass Collection comprises nine styles in the same tradition of the Daisy Fuentes brand from Zyloware. Daisy Fuentes Sun is designed for the woman who wants her sunwear to be fashionable and fun, and it is appealing to Latina wearers and those who love Latina-influenced style. Featuring bold colors, patterns, and embellishments, Daisy Fuentes Sun offers versatility, style, and high-quality craftsmanship at a value, company representatives say. All styles in the collection are of optical quality, fully Rx-able, accommodate progressive lenses, and offer 100 percent UV protection. INFO: 800-765-3700, zyloware.com

Frame Gallery

Pretty & Tough

Marcolin Brings Diesel Rx Collection to Market

The ophthalmic component to the Diesel eyewear collection from Marcolin is now available. Echoing the sunglass collection's young and cool aesthetic, the 23-piece collection features nine female styles, 10 male styles, and four unisex looks in acetate, metal, or injected materials.

The styles incorporate iconic Diesel elements such as studs, rubber, and leather. Inspiration is drawn from vintage looks and military styling, and the color range of the collection crosses over from sun looks with touches of fluorescent hues for fun, youthful style.

INFO: 888-MARCOLIN, marcolin.com

STYLE IN SIGHT

Mosaic Eyewear Imports New Collections Mosaic Eyewear introduces the new international fashion collections s.Oliver and s.Oliver SELECTION. “We are very pleased to introduce our s.Oliver collections in conjunction with our U.S. distributor, Mosaic Eyewear,” says Michael Spreyer, sales director for Wagner and Kuehner. “s.Oliver embodies a love of life into its design process; it is always trendy and always original.” The s.Oliver collection is characterized by a contemporary style and good quality. s.Oliver is fashionable, chic, and stylish, combining high quality with fashion appeal for both men and women. s.Oliver SELECTION combines stylish business looks with elegant fashion. This eyewear collection blends clean styles from conventionally elegant with fashionably sporty models. s.Oliver SELECTION focuses on young, modern men and women with a feel for quality and elegance. INFO: 402-934-7370, mosaiceyewear.com