News

License Lineup, Star Gazers

By the Numbers

The Economics of Marketing

By Alan Cleinman

Deals and Discounts

Equipping your business to appeal with deals

By ERINN MORGAN

Delivering Superior Service...at 100mph

Member labs talk about building relationships...and business

By Alex Yoho, ABOM

FYI

News bits from the industry

Last Word

Meet Today’s Consumer

By Sheila Hayes

VEW Preview

Featured products and show specials

Eye on Equipment

Myths and Missteps

Focus on Low Vision

What Patients Say

By Grace Hewlett

Merchandising Resources

Sales drivers and promotions

Visionomics

How to Manage Key Practice Benchmarks

Opting for Apps

A look at optical apps on the market and how they can help improve your business

By ALICIA HOGLUND

Frame Introductions

New frame releases

Lines & Launches

Dilli Dalli from ClearVision, Tüb from Morel, and Chopard from De Rigo are highlighted new releases

Walking The Edge

Boyfriend looks and architectural inspirations drive fall optical fashion

By AMY SPIEZIO

Magic: Pantone

Heading out of the summer with soothing and subdued shades, with a splash of mystery and illusion

By ERINN MORGAN