last word

2012 STORY INDEX

BUSINESS MANAGEMENT

The Economics of Practice Succession, Jan., p. 34

Key Performance Indicators, Jan., p. 38

Charging for Services, Feb., p. 34

The New Normal, Feb., p. 38

The Economics of Inventory, March, p. 55

Maximizing Opportunities, March, p. 64

Basic Retail Formulas, March, p. 144

Thinking of Changing Banks?, April, p. 48

Vitamins and Vision, April, p. 58

Alternative Thinking, April, p. 64

Reflecting on Success, April, p. 68

Seeing the Light, April, p. 86

EHR Meaningful Use—Beware of the Show Stopper, April, p. 94

Who Buys Eyewear Online…and Why, April, p. 120

Side by Side, May, p. 44

Know Your Duty, May, p. 66

The Economics of Fun, June, p. 32

Becoming CEO, June, p. 36

American Demographics, July, p. 44

Northeast: Mixed Signals, July, p. 46

South: Looking Good, July, p. 50

Midwest: Great Lakes Growth, July, p. 54

West: A Wild Ride, July, p. 58

How to Manage Key Practice Benchmarks, Aug., p. 58

Deals and Discounts, Aug., p. 62

Opting for Apps, Aug., p. 78

Delivering Superior Service…at 100mph, Aug., p. 84

Shiny Toy Syndrome, Oct., p. 34

The Silent Thief, Oct., p. 49

That Which Gets Measured, Improves, Oct., p. 36

How to Choose EHR Software, Nov., p. 34

At a Premium, Nov., p. 46

Partnership Pointers and Pitfalls, Nov., p. 50

It’s All About Numbers, Nov., p. 62

Security Danger…Personal Phones at Work, Nov., p. 88

A Technology Investment Plan, Dec., p. 28

CHILDREN

Catching “Z”s, Jan., p. 40

Looking into the Sun, June, p. 42

Kid-Friendly Merchandising, Sept., p. 50

New Kids on the Block, Sept., p. 52

Business Building Blocks, Sept., p. 56

The ABCs of Kids’ Eyewear, Sept., p. 64

Photochromics and Kids: A Perfect Match, Sept., p. 70

Rich Resources, Sept., p. 76

CONTACT LENSES

Happy Birthday, Disposables!, Sept., p. 42

EQUIPMENT

Nervous About Service?, March., p. 62

10 Ways to Market Your On-Site Lab, April, p. 49

Bringing it all in House, May, p. 52

Myths and Missteps, Aug., p. 48

Getting Your Return, Sept., p. 38

Any Way You Want it, Dec., p. 51

FIRST PERSON

Five Questions for CooperVision’s Andrew Sedgwick, Feb., p. 16

Five questions for PixelOptics’ Brett H. Craig, March, p. 20

Five Questions for Tura Inc.’s Scott Sennett, April, p. 20

Five Questions for DeRigo Vision USA’s Guillaume Pottecher, Nov., p. 16

Five Questions for Zeal Optics’ John Sanchez, Dec., p. 12

FRAMES AND FASHION

Everything Goes with Silver, Jan., p. 28

Frames at Work: Setting Your Board, Jan., p. 46

Time for Technology, Jan., p. 62

Frames…Numbers to Know, Jan., p. 80

Trend Spotting, Feb., p. 30

Get Running, Feb., p. 64

Dancing to Spring, March, p. 78

Paint It… , March, p. 104

Spring 2012 Hot Fashion Trends, March, p. 106

Nailed It!, March, p. 112

Tools of the Business, March, p. 128

The Shape of Eyewear, April, p. 76

Making Sun Shine, April, p. 101

Live From Red Carpet Season, May, p. 36

Eyewear that Works, May, p. 58

Making it Work, May, p. 70

Seek and Seek, June, p. 66

Anglomania Summer, July, p. 40

One Word: Plastics, July, p. 64

Lights, Camera, Action!, Aug., p. 94

Mixing Pretty and Tough, Aug., p. 96

Fall 2012 Color Report, Aug., p. 104

The Earliest Adapters, Sept., p. 81

Seasonal Selling, Oct., p. 38

New Horizons in Frame Production, Oct., p. 42

The New Value: Enriching the Framebuying Experience, Oct., p. 52

The Best Buys, Oct., p. 72

Wait Until Spring!, Nov., p. 28

The Sweet Spot, Nov., p. 36

Being the Best, Nov., p. 70

Timely Tints, Dec., p. 30

Frames: Tech Drivers, Dec., p. 36

Tune In, Dec., p. 56

LOW VISION

A Survey of Practices Offering Vision Services, June, p. 40

What Patients Say, Aug., p. 56

MARKETING AND STORE DESIGN

The Third I, Jan., p. 56

Unbeatable Ideas, Feb., p. 57

Waiting Room Reads, March, p. 66

Vision Merchandising Magic, March, p. 84

The Web and Social Media: Challenges and Opportunities, March, p. 97

Drawing New Business to Old City, April, p. 40

20-Something Truths, April, p. 50

Marketing: Power of Plano, April, p. 88

Marketing Your Way to Success Online, May, p. 40

Marketing 101, June, p. 80

When Bad Reviews Happen to Good Businesses, July, p. 36

Developing Your Internet Strategy, July, p. 42

Why Coupons Don’t Work, July, p. 80

The Economics of Marketing, Aug., p. 52

Meet Today’s Consumer, Aug., p. 136

Staff Training’s New Reality, Sept., p. 44

Marketing Special Sales, Sept., p. 96

Email Mistakes, Oct., p. 88

SPECTACLE LENSES AND TREATMENTS

Some Like it Hot, Jan., 32

Checking Out the 20-Somethings, Jan., p. 51

Polarized Do’s and Don’ts, Feb., p. 33

Tech Update: Goggles and Gear, Feb., p. 46

Polarized Priorities, Feb., p. 52

Pro Performance Evaluation, Feb., p. 60

Lenses…Numbers to Know, Feb., p. 80

Frequently Asked Questions, March, p. 60

Labs Give Input About Output, March, p. 72

DDV: Digital Display Vision, March, p. 90

The Perils of PAL Pens, April, p. 44

A Commitment to Eyecare Quality, April, p. 46

The Possibilities of Wraps, April, p. 52

Working with AR, May, p. 38

Redos & Remakes, May, p. 62

Survey Says…, May, p. 88

Tips and Tricks of the Trade, June, p. 30

Light and Vision, June, p. 52

UV and You, June, p. 60

Working with Plastic Frames, July, p. 34

Fitting PALs, July, p. 41

A Look at Lens Materials, Aug., p. 68

Getting it Right, Sept., p. 36

Polarized Pointers, Oct., p. 32

Part 1: Understanding Prism, Oct., p. 58

Adding on Profit, Oct., p. 64

Hand(i)work Helpers, Nov., p. 30

Bracing Pliers, Nov., p. 32

Adding Personal Pizazz, Nov., p. 54

Best Practices, Dec., p. 24

Controllable Remakes, Dec., p. 25

Looking to the Future, Dec., p. 32

Understanding Prism-Part 2: Verifying Prescribed and Unwanted Prism, Dec., p. 41

Turnaround: A Lab Perspective, Dec., p. 47