Editor's Letter

Frame Buyer Program

ECP Solution Center

Shedding Light on UV

First Person

Five questions for CooperVision’s

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Lenses...Numbers to Know

News

VEE Sneak Peek, License Lineup, Web Watch

Trends Now

Trend Spotting

Merchandising Resources

Sales drivers and promotions

Troubleshooting Tips

Polarized Do’s and Don’ts

Lines and Launches

What’s new for buyers

Visionomics

Charging for Services

The New Normal

A look at the new set of conditions, challenges, opportunities, and behaviors that will affect your practice

By TOM BOWEN

Tech Update: Goggles and Gear

Sports eyewear’s latest developments combine comfort and convenience with high technology

By AMY SPIEZIO

Polarized Priorities

Tried-and-true technology and techniques together with high-tech products and procedures put a new face on polarization

By KARLEN MCLEAN

Unbeatable Ideas

Winning strategies for selling, merchandising, and marketing sports eyewear in the dispensary

By ERINN MORGAN

Pro Performance Evaluation

Three winning athletes talk sports sunwear features that deliver on the field, track, and course

By ERINN MORGAN