Merchandising Resources
Alicia Isenberg Hoglund
Page Turner
Western Optical Supply has released its all-new 2012 Professional Catalog. Redesigned to provide more “how to” information about Western Optical's line of dispensing hand tools and accessories, the catalog features an expanded line of pliers, as well as a wide variety of other products from bench organizers and frame warmers to measuring instruments and lens processing supplies.
INFO: 800-423-3294, westernoptical.com
| CULTURAL CONNECTIONS |
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| Transitions Optical, Inc., recently unveiled an interactive healthy sight risk assessment as part of its new Transitions Cultural Connections initiative, a centralized marketing effort designed to help raise awareness about healthy sight among culturally diverse groups. With the goal of helping ECPs meet the eye health needs of their multicultural patients, the free risk assessment, which can be found on the Healthy Sight For Life website, allows consumers to enter their age and ethnicity to learn about the most common eye and overall health risks in their respective age and ethnic group. Eyecare Professionals can link to the assessment on their practice website as an added resource to patients. Printable educational materials, tailored to each individual's results, are free of charge. INFO: transitions.com/pro; HealthySightForLife.org/CulturalConnections |
ON THE MARKET
A&A Optical has officially launched Market My Practice, a new marketing resource center designed to help its customers grow product turn, save money, and build brand equity in local markets. Market My Practice provides A&A customers with the tools to create personalized, professional-looking marketing pieces for events and other promotions. In addition, the center helps ECPs find new patients and build their address lists by using an extensive consumer database. A&A customers can access Market My Practice by logging in at the A&A Optical website.
INFO: aaopticalco.com
| Flower Power | |
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To accompany the February launch of its Daisy Fuentes Optical Sunglass Collection, Zyloware Eyewear has released a new point-of-purchase easel. Designed for women who love fashionable and fun eyewear, the easel features Fuentes in sunglass style Rosita, one of nine styles included in the collection. INFO: 800-765-3700, zyloware.com |
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