American Demographics

A look by region at the current state of optical in particular and business overall

Ask the Labs

Fitting PALs

Frame Introductions

New frame releases

News

On the Town, License Lineup, Web Watch

Fix & Fit

Working with Plastic Frames

By Alex Yoho, ABOM

Last Word

Why Coupons Don’t Work

FYI

News bits from the industry

Marketing Matters

When Bad Reviews Happen to Good Businesses

Lines and Launches

What’s new for buyers

Merchandising Resources

Sales drivers and promotions

Trends Now

Anglomania Summer

Visionomics

Developing Your Internet Strategy

Northeast: Mixed Signals

Tough economies and higher unemployment dings confidence in last year’s strongest region, but hopes are on the rise for better things to come

South: Looking Good

Things are looking up in Dixie thanks to a faster-recovering economy and a lower unemployment rate than most of the nation

Midwest: Great Lakes Growth

Cautiously optimistic is the theme for the region encompassing the West North Central states and the East North Central States

West: A Wild Ride

High unemployment is waning in this region with consumers more confident, but also more cautious in their buying patterns