Ask the Labs

Frequently Asked Questions

Buyer’s Guide

Tools of the business

Editor’s Letter

Learning and Earning

By the Numbers

The Economics of Inventory

By Alan Cleinman

Dancing to Spring

The top 10 hues for the season will keep consumers light on their feet

By ERINN MORGAN

DDV: Digital Display Vision

The new category that looks beyond computer eyewear

By KARLEN MCLEAN

First Person

Five questions for PixelOptics’

FYI

News bits from the industry

News

Vision Expo East, License Lineup, On the Town

Eye on Equipment

Nervous About Service?

By KARLEN MCLEAN

Last Word

Basic Retail Formulas

Visionomics

Maximizing Opportunities

Merchandising Resources

Sales drivers and promotions

Trends Now

Waiting Room Reads

Labs Give Input About Output

Advice from lab executives about digital and free-form best practices

By Alex Yoho, ABOM

Visual Merchandising Magic

A retail visual merchandising expert shares the tips and tricks of his trade

By TRAVIS J. REED

The Web and Social Media: Challenges and Opportunities

Mapping out your mission on the Internet

By ALLAN BARKER, O.D., and

Frame Introductions

New frame releases

Nailed it!

Nail polish sales reveal a new flair for affordable style that makes a chic statement

By AMY SPIEZIO

Paint it...

A visit to the nail salon has some similarities to a visit to a dispensary

Spring 2012 Hot Fashion Trends

A look at the inspiring trends for women’s wear this spring

By ERINN MORGAN

What’s New?

Marchon’s Nine West, Match Eyewear’s Danny Gokey, Viva International’s Mark Nason, Aspex Eyewear’s Grilamid TR90, Alain Mikli’s Jean Paul Gaultier by Mikli, New York Eye’s Eddie Bauer