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Alicia Isenberg

GOOD DEEDS

Now in its third year, VSP Vision Care’s VSP Eye on Diabetes campaign began its tour last month in Biloxi, Miss., providing low-income, uninsured, and underinsured Americans with free health services, including comprehensive eye exams and health risk assessments for diabetes and high blood pressure. In addition, the traveling campaign also offers a free, COPE-approved continuing education course in each city for all licensed optometrists.

INFO: vspglobal.com

Biloxi Mayor A.J. Holloway proclaims Feb. 13 "Eye on Diabetes Day” in Biloxi, Miss.

AWARDS

Europa International recently treated sales reps and their guests to an all-inclusive, four-day vacation at the Dreams Resort and Spa in Puerta Vallarta, Mexico. Activities included a zip-line excursion, an awards dinner, and the inaugural Bragger’s Cup team challenge.

Roger K. Johnson, OD, of Matrona, Pa., was the grand prize winner of Signet Armorlite’s “Picture This…You at The Big Game” KODAK Lens Big Game Promotion. Johnson was awarded two tickets to SuperBowl XLVI.

(L to r) Signet Armorlite’s Joe Farina with Roger K. Johnson, OD, winner of the “Picture This… You at the Big Game” contest, and Gary Burkett of Westmoreland Optical

VOSH/International honored Don Kuehn, OD, of Kansas, with its 2011 Humanitarian of the Year award at its annual meeting. Kuehn was chosen for his efforts in improving visual welfare through leadership, invention, and public health, developing sustainable eyecare, and furthering the understanding of the correction of refractive error.

Ellis Potter, president of VOSH/International, presenting Don Kuehn, OD, with the 2011 Humanitarian of the Year award

Johnson & Johnson Healthcare Products Division of McNeil-PPC and the makers of Visine have introduced Visine Students with Vision, a scholarship program which will award $50,000 in tuition assistance to 10 students nationwide.

Applications are due April 16, 2012. INFO: visine.com/scholarship

BUSINESS UPDATES

Alain Mikli has re-opened its Manhattan uptown boutique, moving to 1025 Madison Ave.. The new, 900-square-foot location boasts cream-colored floors, clean lines, and modern glass cabinets and displays, which highlight the designer eyewear, including collections of Alain Mikli and Starck Eyes, an edgy, technical collaboration between Mikli and Philippe Starck.

Ali Fedotowsky of “The Bachelorette” in Crizal No-Glare lenses in front of Essilor’s booth at Luxury Gift Lounge

Alain Mikli’s new Manhattan boutique

Super Systems has expanded its distribution to Spanish-speaking clients and prospects in Latin America through Superoptical Latinoamerica distributing corporation. Lead by Cesar Sanabria, an optician and business developer in Caracas, Venezuela, the available services include a Spanish-language website, sales, technical support, customer relations, and print materials.

Essilor of America gifted luxury sunwear/eyewear to celebrities, VIPs, and entertainment media through its participation in GBK Production’s Luxury Gift Lounge, held at the L’Ermitage Hotel in Beverly Hills in conjunction with the 69th Annual Golden Globes.

Marchon has debuted a new, eco-conscious case for its house brand eyewear

At the Transitions Championship this month, Transitions Optical will launch the Official Sponsor of Sightseeing (OSS) campaign to educate consumers about the importance of proper eyecare and eyewear to help them “see the sights” in their everyday lives. Transitions will kick off the campaign with a Sight of the Day Photo Contest, in which consumers can upload photos of meaningful everyday moments at seemoresights.com for a chance to win a weekly prize or The Ultimate Sightseeing Dream Vacation.

Orgeen’s Viper frame was recently on display in the “10 Years of Dansk—a decade of Danish fashion” exhibit

Marchon has introduced a new eco-friendly folding case for all house brand collections. The new sleek, lightweight case is part of Marchon’s ongoing commitment to environmental protection and worldwide social campaigns.

Orgreen’s VIPER frame in matte white was on display as part of the “10 Years of Dansk—a decade of Danish fashion” exhibit, held at the Danish Design Center in Copenhagen. The exhibition showcased the history and progress seen through the high-end fashion magazine Dansk over the last 10 years.