Merchandising Resources

Alicia Isenberg Hoglund

EYE CANDY

Best Image Optical has dubbed its 2012 Spring/Summer Dolabany Collection Eye Candy. In an effort to help promote the collection, which includes a mix of both modern and retro designs, Best Image has released a coordinating 20'' x 35'' sign, available with qualifying orders. A special treat—an extra-large swirl lollipop—will be sent with all orders.

INFO: 800-688-7661, bestimageoptical.com

Wild WEST

Marchon has released new point-of-purchase materials in time for the launch of the Spring/Summer 2012 Nine West Eyewear collection, including nameplates, an eight-piece display, an 18-piece display, a 36-piece display, as well as a double-sided mirror and sun and optical countercards. Purchase requirements begin at 18 pieces.

INFO: marchon.com

WINDOW WOW

Modo Eyewear introduces a new in-store and window point-of-purchase program featuring a broad and creative set of materials. The kit includes classic in-store staples, such as logo plaques and countercards, as well as innovative options, including image cubes and out-of-the-box displays. All pieces included in the kits have graphics on both the front and back for maximum visibility. The imagery used throughout the P.O.P. is taken from Modo’s new campaign illustrating the root of Modo’s design philosophy and effortless style. The kit is available in two versions, both providing ECPs with everything they need to build a visual story. In addition, both kits come pre-assembled so they are ready for immediate use. INFO: 212-965-4900, modo.com

ON THE WEB

ClearVision Optical has launched the much-anticipated BCBGMAXAZRIA consumer website, bcbgmaxazriaeyewear.com. The site features the brand’s entire collection of optical and sunwear styles, pages on creative inspiration, and a store locator providing visitors with direct access to the nearest optical retail store carrying the BCBG line.

INFO: bcbgmaxazriaeyewear.com