merchandising resources

Deneuve DETAILS

Alicia Isenberg Hoglund

Viva International Group has released new point-of-sale items to accompany the recent release of its latest Catherine Deneuve Lunettes collection. Materials for merchandising include a four-piece countertop display (eight-frame purchase requirement), one-piece highlighter, logo block, and countercards.

INFO: 800-345-VIVA, vivagroup.com

COMPREHENSIVE CAMPAIGN
	Charmant USA unveiled a new brand campaign for its flagship line, Charmant Titanium Perfection. The multi-channel campaign for retailers and end-consumers, features ads, in-store displays, brand videos, and a brand book—all showing the evolution of the brand and identifying the wider spectrum of Charmant Titanium wearers. INFO: charmant.com

BEHIND THE LENS

Orgreen has released Part I of its Spring-Summer 2012 campaign video, providing a glimpse of its newest collection. Award-winning Danish fashion photographer Klaus Thymann led the shoot, which was shot atop a glacier in a remote location in Iceland. The video can be viewed on the company's YouTube channel (youtube.com/user/OrgreenOptics). Part II will be launched in June. INFO: 816-220-7533, orgreen.dk

Very Valentino

In time for its latest Valentino collection launch, Marchon has introduced new merchandising materials to complement the line. New point-of-purchase items include a mirror, logo plaque, one-, four-, and six-piece displays, as well as showcards featuring imagery from the collection's campaign. To qualify, a retail presence of 24 pieces, including a minimum of eight sunglasses, is required.

INFO: marchon.com