Adding Personal Pizazz

Offering custom-designed lens art can result in walking advertisements of your dispensary, growing your business, and attracting high-end customers

By SUSAN P. TARRANT

Ask the Labs

Hand(i)work Helpers

At a Premium

A dive into the state of the luxury retail market and a look at how the high-end eyewear arena stacks up

By ERINN MORGAN

Buyer’s Forum

Being the Best

buyer's guide

Tools of the business

Editor's Letter

She’s a He

Business 101

How to Choose EHR Software

First Person

Five questions for DeRigo Vision USA’s Guillaume Pottecher

Luxury Shop Rundown

News

On the Town, License Lineup

Frame Introductions

New frame releases

Fyi

News bits from the industry

Last Word

Security Danger...Personal Phones at Work

Trends Now

Wait Until Spring!

Fix and Fit

Bracing Pliers

The Sweet Spot

How some ECPs are making waves with sports eyewear that boasts a luxurious feel

By ERINN MORGAN

It’s All About Numbers

A hands-on, from-the-trenches guide to the basics of tracking every item from each of your locations’ individual sales

Merchandising Resources

Sales drivers and promotions

Lines and Launches

What’s new for buyers

Partnership Pointers and Pitfalls

What you need to know before you bring a new partner into the practice

By BILL NOLAN

Silmo Report

Silmo: A Success