lines and launches

SURF AND SUN

Amy Spiezio

A&A ADDS SUN TO QUIKSILVER COLLECTION

Since its launch into the surf business in 1970, Quiksilver has been pushing the envelope for style and technology suited to the surf and skate lifestyles.

Innovators in boardshorts for the surfing community, the company has expanded its horizons to cover head-to-toe beach- and slope-friendly looks ready for the surf and ski cultures and their admirers.

The latest addition to the lineup is Quiksilver sunglasses, offered by A&A Optical. Starting with a trio of designs, the sun styles provide the finishing touch for outdoors and active looks. Three styles include all plastic or metal and plastic combination styles in colors such as shiny and matte black, gun, brown, and blue.

“The development of Quiksilver is in response to customer demand and A&A’s strategy to diversify the product selection. The new styles were designed with quality in mind for the fun-in-the-sun crowd needing prescription sunwear,” says Robert Liener, A&A Optical president/CEO.

INFO: 800-492-4465, aaopticalco.com

It’s a Man’s World MARCHON UNVEILS VALENTINO MEN’S SUNGLASS COLLECTION

While Valentino’s designs have graced women on red carpets and fashion pages all over the world, the designer’s menswear has been creating an equally elegant impact with finely crafted couture looks. This season, Valentino-wearing men will be adopting a sharp silhouette, taking architectural shapes and editing them for a modern restyling of traditional looks in suits, coats, and apparel. In rounding out the collection, Valentino has added a men’s sunglass line to its eyewear offerings from Marchon. The sunwear takes its cue from the runway designs of Valentino creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, incorporating classic, refined looks with decidedly contemporary details such as the Valentino Rockstud and V logo elements on the temples and frame fronts. The color palette picks up the runway collection’s urban camouflage tones of gray, green, blue, black, and beige. Metal aviators, keyhole bridge plastics, and large square metals highlighted by richly colored enamel offer a sleek take on iconic eyewear styles while providing the “subtly subversive elegance” pulled from the runway. INFO: marchon.com

Ready to Ride

IVKO PRESENTS JEEP EYEWEAR COLLECTION

With a rich history beginning with rugged military vehicles that charmed GIs and seeped into the American culture, Jeep is a brand that symbolizes a fun, active lifestyle with appeal to independent men and women.

Ivko has tapped into this brand with the creation of the Jeep Spirit eyewear and sunwear collection for men, women, and children, and the JXP Jeep Xtreme Performance collection, primarily for men.

The Jeep Spirit styles in plastic, metal, and combination looks in full rim and semi rimless cover the gamut from updated retro styles to sleek contemporary looks. Details ranging from star-topped screw heads to grill-inspired temple and framefront decor breathe life into the collection that references outdoorsy, rugged fun.

The color palette for the collection also draws from nature, from subtle torts and steely metals to the blues of the ocean and sky.

The JXP eyewear and sunwear is more streamlined and performance-oriented with semi-rimless ophthalmic looks complemented by full-rimmed metal sun styles—all in metal hues from matte black to brown.

INFO: jeep-spirit-eyewear.com

Re-Greening MODO LAUNCHES ECO 2.0 COLLECTION

MODO launches Eco 2.0, a recycled eyewear brand with sustainability and social responsibility as its main commitments. The collection features four main styles: Skinnies, Classics, Bolds, and Flexies. The Skinnies are made of pre-consumer recycled acetate and are the thinnest possible acetate used for frames, which makes them lightweight. The Classics are made of pre-consumer recycled acetate and feature more traditional shapes and colors. The Bold styles are statement-making frames made of pre-consumer recycled acetate. The Flexies are metal frames made of post-consumer recycled surgical steel, which is lightweight. The overall collection features classic colors such as black and tortoise, as well as vibrant hues. Each frame features the new logo on the hinge. INFO: eco-optics.com