frame introductions

Amy Spiezio

1 Lights, Camera, Action

Valentino hosted a party with W Magazine at the Hotel Cipriani to celebrate the Venice Film Festival this year, welcoming 200 guests including celebrities and socialites. In honor of the event, Valentino and Marchon presented The Venice limited-edition eyewear, a hybrid of aviator and cat-eye, with enamel and jewels to reflect the elegance of the setting, brand, and occasion.

INFO: marchon.com

2 EASTERN STATES EYEWEAR

MODEL: THIERRY MUGLER style 9338

MATERIALS: Acetate with monel accents

SIZE: 52/15-135

COLORS: Black-brown-snake, burgundy-snake, and purple-snake MARKET: Women

INFO: 800-645-3710, eseyewear.com

3 Shades of Fall
This fall's color palette is filled with rich color tones, echoed in the latest collection from Maui Jim. Tempting patients to wear their sunglasses even when the days are getting shorter, Pearl City (style 214) pulls from fall fashion trends with three lens colors: neutral gray for bright, sunny days; HCL bronze for variable light conditions; and Maui Rose for sharp contrast and image resolution. The frames feature MauiGradient lenses that have a darker tinting at the top that gradually gets lighter moving down the lens and are available in prescription. In the design for Pearl City, fashion meets function with a sporty casual curved look ideal for running errands, heading to the office, or tailgating. This lightweight nylon frame, created for comfort along with good vision, measures 63/17-125 with an eight-base curve. It comes in three colors: black with blue interior, tortoise, or chocolate fade. INFO: mauijim.com

4 CHARMANT

MODEL: Esprit style ET 17385

Materials: Metal with acetate temple tips

Size: 47/18-135

Colors: Burgundy, olive, brown, and black

MARKET: Women

INFO: 800-645-2121, charmant.com/us

5 SPEEDING UP

Taking its name from the temperature of the sun's photosphere, the Carrera 6000 is the latest addition to Safilo's house brand. Offered in sunglass and ophthalmic versions, the new eyewear has a decidedly classic style that blends with the Carrera brand's sporty outlook. Featuring a vintage feel and square shape, the 6000 is an iconic, timeless style with updates such as contemporary and creative wavy temples, destined to become a distinctive signature detail, Safilo representatives predict.

Constructed out of Safilo's proprietary material, Optyl, the lightweight, hypo-allergenic frames feature a soft-touch effect designed not to deform, even at high temperatures.

The CARRERA 6000 model is available in a full spectrum of 14 colors in the global collection, highlighted by gloss/matte color contrasts as well as patterns such as vertical stripes and camouflage tones.

INFO: Safilo.com

FRAME INSIGHTS:
Courage in the Fight

For the sixth consecutive year, BCBGMAXAZRIA and ClearVision Optical have created a pair of cause-related, limited-edition sunglasses to raise funds for Susan G. Komen for the Cure. Each BCBGMAXAZRIA Courage sold will raise money and awareness for the fight against breast cancer with 20 percent of the retail sales from each pair sold being donated to Susan G. Komen for the Cure, with a guaranteed minimum donation of $25,000, ClearVision representatives note.

Since their partnership began, more than $400,000 has been raised for Susan G. Komen. Passionate about raising awareness for this cause, both BCBGMAXAZRIA and ClearVision Optical representatives continue their efforts to support those working to find the cures for breast cancer.

BCBGMAXAZRIAGROUP founder, designer, chairman, and CEO Max Azria explained his passion for Courage, the latest edition of the fundraising sunglass: “I'm honored to share an ongoing partnership with Susan G. Komen for the Cure and ClearVision Optical. We're passionate about raising awareness for this cause and hope that our efforts bring us another step closer to finding the cures for breast cancer.”

ClearVision Optical president David Friedfeld adds, “We are honored to share an ongoing partnership with Susan G. Komen for the Cure and BCBGMAXAZRIA, as well as with customers who actively support our efforts to help in this cause. Every Courage purchase is a fantastic contribution to help the fight against breast cancer. This year, we are proud to give customers Courage to make a change.”

Launched last month, the frame will be offered all year or while supplies last through August 2013. The limited edition BCBGMAXAZRIA Courage is a triple laminate acetate sunglass style featuring a square shape and two-tone color design. Offered in variations of Susan G. Komen's signature pink hue, the sunglasses are available in black laminate with a pink interior and magenta with a pale lilac interior.

The frame features a metal BCBGMAXAZRIA crystal icon on the temple. Inside the left temple is the signature Komen Running Ribbon and the word Courage, symbolizing support for breast cancer research and awareness.

Complimentary with each BCBGMAXAZRIA Courage purchase is a black hard case featuring a black interior embossed with the signature Komen Running Ribbon.

INFO: 800-645-3733