lines and launches

Executive Outlook

Amy Spiezio

Ogi adds Executive grouping

Creating a look that combines confidence with a feeling of power, Seraphin has launched the Executive Collection to meet the eyewear needs of professional men who want style without excessive trendiness.

“The Executive Collection consists of bold eyewear that intends to leave a strong impression,” Ogi representatives note. “It reveals the confidence of Seraphin; the collection is specifically crafted for life's leading moments.”

The Dakota and the European reflect traditional style with an air of elegance. Offered in neutral earth tones, the eyewear features bold, wide temples.

Another model, the Hennepin, features layered Italian acetate with an arching shape with pops of contrasting color for extra interest. Hues including Havana tortoise mixed with white, beige, purple, or coral give the Hennepin a flirty personality while chrome hinge accents add sophistication.

P.O.P. includes countercards, large window banners, logo plaques, as well as eight-piece displays. Seraphin sun frames include a soft-sided leather case and cleaning cloth.

INFO: 888-560-1060, ogiframes.com

Parisian Style
Clariti debuts Mademoiselle collection Clariti Eyewear's new ophthalmic line, Mademoiselle, blends the strength of titanium with a soft, ladylike styling. “This pure titanium collection seamlessly blends state- of-the-art titanium manufacturing techniques with its classical Parisian sophistication and styling,” company representatives note. The collection features full-rim and semi-rimless titanium looks, with six frames in the initial presentation of the moderately priced collection. The women's collection has a sophisticated style with detailed touches such as small stones and cutouts. The collection's frame colors include soft shades ranging from lavender, antique pine, and burgundy to cocoa, semi-matte black, and gold/mocha, and eyesizes run from 50 to 54 with deep B measurements for progressive-friendly fits. INFO: 800-FRAMES-2, claritieyewear.com

Sun and Shade
Switch Vision launches Context collection The Switch Context collection, with the magnetic interchange lens technology fueling the Switch brand, enables consumers to switch between different lenses based on light conditions. “We are quickly becoming a key player in the interchange sun business, both in the optical industry and now the retail sport industry,” says Anthony P. DiChiara, CEO of Switch Vision. “We realized there is an entirely underserved, yet passionate consumer base that thrives on finding and utilizing the latest and greatest technology, the ‘gadget guru.’ We're now pleased to launch a collection just for them. Switch Context offers more trendoriented styling, allowing the classic male consumer the ability to interchange lenses magnetically. As we like to state, it's clear to sun in just one click.” The first two styles, Bespoke and Zealot, feature retro inspiration and are designed to fit prescription lenses allowing for custom Rx options. Colors: shiny black, tortoise, and olive. A four-piece merchandising program is available, containing a four-piece frame display, countercard, consumer brochures, and brochure holder. INFO: 973-882-0986 x 977, switchvision.com

Ready for the Waves

A&A Unveils Roxy sunglass line

A&A Optical is adding to its Roxy global surfing brands with the introduction of the Roxy Sun collection. The new sunglass grouping is prescription-ready, filling out the outdoor lifestyle line. All of the new Roxy collection's sunglasses feature Carl Zeiss lenses, which offer 100 percent UV protection and stylish tints as well as a scratch-resistant coating.

“I am very excited to announce the launch. Roxy girls will find a wide variety of shapes and styles, including modified cat looks, round rockers, and elongated ovals with angle-cut temple,” says Robert Liener, president and CEO of A&A Optical.

Colors in the grouping range from tortoise, black, and white to green and hot pink with the distinctive Roxy heart icon popping up on temples. Each sun frame ships with a branded case and a lens cleaner.

Quiksilver and Roxy merchandising materials include logo plaques, countercards, six-piece display, and brand posters. Roxy and Quiksilver watches are available with minimum purchase.

INFO: 800-492-4465, aaopticalco.com