merchandising resources

Alicia Hoglund

MY WAY

A&A has partnered with a brand management company specializing in local-level marketing to create an online, user-friendly marketing resource center with which customers can build professional marketing campaigns for their practices. As a result, A&A Optical's Market My Practice has been updated with new materials, brand templates, logos, and lifestyle images that ECPs can download and use in-store to boost fall product turn and build brand awareness at a local level. In addition to P.O.P. materials, A&A is offering offices coordinating templates, including customizable direct mailers, flyers, and ads, which deliver the exact same message into the hands of local patients and prospects.

INFO: 800-492-4465, aaopticalco.com

SHIELDS AND SHADES

Actress and author Brooke Shields is the newest face of the FGX International's Foster Grant sunwear and eyewear collections. Shot in Los Angeles by famed director and photographer Dave Myers, the new campaign, which launches this fall, includes television commercials, print ads, as well as in-store signage, and it answers the well-known tagline, “Who's that behind those Foster Grants?” Ads will also be viewable on fostergrant.com and the brand's social media sites. INFO: 401-231-3800, fgxi.com

ECP EDUCATION

Johnson & Johnson Vision Care, Inc., has released “Healthy Vision & Contact Lenses,” a new educational resource for in-office, website, and social media use. Designed to assist ECPs in helping contact lens wearers better understand how to wear and care for their contacts, the resource includes a Do's and Don'ts section as well as easy-to-follow steps on how to reduce lensrelated infection through proper care.

To request a print version of “Healthy Vision & Contact Lenses” that includes a tear-sheet pad, send your name and address to healthyvision@its.jnj.com. ECPs can also download a PDF version from the new ACUVUE professional website.

INFO: ACUVUEProfessional.com/HVCL

DILLI DELIGHTS
ClearVision Optical has released point-of-purchase materials to accompany the launch of its new Dilli Dalli Eyewear, a collection of frames for infants and toddlers. Materials include a dispensing tray, countercard, and Brand ID. Purchase requirements may vary. INFO: 800-645-3733, cvoptical.com