Blending its latest women’s and men’s collections, New York Eye is presenting two of its brands together this season to provide a complete package of models for men and women looking for classic, work-friendly styles with an edge.

The Valerie Spencer and Marc Hunter collections have a similar design purpose: providing sophisticated, up-to-the-minute styling at affordable prices for career men and women. ECPs can target both male and female professionals with these two house brands in the dispensary.

The Valerie Spencer collection is a sophisticated professional women’s eyewear collection is made up of a group of Korean-made styles with colorations saturated on temples crafted of TR-90.

The Marc Hunter collection features sleek, modern metals, including a solid selection of styles in ultra-lightweight titanium. The grouping also includes nylon rimless frames, as well as lightweight plastics and semi-rimless styles.

“The Valerie Spencer collection has real style laced with an edge,” says Arthur Jankolovits, president of New York Eye, “while Marc Hunter offers a sleek look for the man that wants a clean, classic frame. These two collections are the perfect complement to one another—and they are an excellent fit for ECPs looking to target busy professionals.”

INFO: newyorkeye.net

6 Ride to VICTORY

Rudy Project and Cannondale will continue their partnership into the 2013 season for Cannondale’s professional road cycling team. “On the heels of Rudy Project being the number-one-worn TT/Aero helmet in Ironman Kona 2012, this partnership will solidify our commitment to furthering the performance of the world’s top athletes with the best eyewear and helmets on the planet,” notes Paul Craig, president and co-founder of R.A.C.E. distributing Rudy Project in North America.

Utilizing Rudy Project helmets and sunglasses, the green- and blue-wearing champions will don the Noyz Racing Pro and Genetyk Racing Pro cycling sunglasses for their racing season.

INFO: e-rudy.com

l.a.Eyeworks is going for an articulated and geometric look with its spring 2013 models Picnic, Jumbo Shrimp, and XO Goodbye. “Though our times seem to favor digital monologues and reportage without context, these are frames imagined on faces in dialogue, conversing with each other in the moment, eyes looking directly into eyes,” note l.a.Eyeworks representatives. This new shape, a 10-sided polygon, or decagon, is featured in stainless steel or acetate in colors including mint jelly, blood orange, BIC blue, gold, deep eggplant, and black.

INFO: laeyeworks.com