lines and Launches
Amy Spiezio • Photography by Peter Baker
Going Live!
Marchon Introduces Lacoste Tween Collection
Lacoste Eyewear from Marchon has developed a new collection of ophthalmic eyewear created specifically for the tween market.
Lacoste Tween kicks off with eight styles in metal, plastic, and metal and plastic combinations, and the ophthalmic collection features fresh, youthful fashion in fun colors to appeal to stylish adolescents and teens.
“Each style integrates Lacoste’s signature preppy-chic look in a functional way perfect for the stylish adolescent,” company representatives note.
Shapes include geek-chic and preppy looks with the distinctive green croc in rubber on the temples.
The sun collection has three shapes—cat-eye, wayfarer, and rounds—to tempt a broad spectrum of young wearers. Both segments of the new collection feature vivid and vibrant colors.
INFO: marchon.com
| Perfect Match for Kids |
|---|
|
Match Eyewear Rolls Out Float Kids Collection Ready and set for back to school, Match Eyewear introduces a new ophthalmic collection from Float Kids, including five styles for girls and two for boys. As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception, Float representatives point out. The new Float Kids collection combines grown-up designs with youthful finishes to create looks for kids to call their own. “It’s all in the styling,” says Ethan Goodman, president of Match Eyewear. “The exciting and playful use of colors, prints, textures, and detailing really lets kids express their own style.” The new Float Kids collection is all about fashion and function for cool, active kids and teens. Match Eyewear features the new models in current integrated marketing efforts. Available merchandising includes logo plaques, one- and three-piece displays, hanging posters, and countercards. All Float Kids products are accompanied by protective cases as well as branded cleaning cloths. INFO: 1-877-88MATCH,
|
| Into the MIST |
|---|
|
|
OVVO
introduces MIST collection
Designed to be lightweight, delicate, feminine, and easy on the eyes, OVVO’s new collection, Mist, was designed to highlight the features of the feminine form. In the creation of the collection, soft pastel colors from nature were selected to enhance skin tone and natural beauty.
The MIST collection consists of four styles for women and one for men. Each style comes in two color selections. Materials are light and strong with polycarbonate frame fronts supported by surgical steel and titanium temples, making them light on the head and ears.
The MIST collection is hand made in Europe.
INFO: 855- EYE OVVO, ovvooptics.com
| FLY CHILD |
|---|
Fleye launches kids’ collectionFLEYE is launching a kids’ collection in which all models are small versions of the Danish eyewear company’s adult collection. The allergy-friendly material beta-titanium has been used to craft this lightweight, cool collection for both girls and boys. Company representatives note that designer Matilda Sundén Ringnér says she is surprised that parents choose to compromise on quality when selecting eyeglasses for their children while spending a significant amount of energy on finding the right pair of quality glasses for themselves. A different strategy Ringnér suggests as advice for the parents is to, “Treat your kids the same way you want to be treated—with comfortable, allergy friendly, and stylish glasses of superb quality.” The new kids’ collection from FLEYE feature trendy, modern shapes in double-colored and triple-colored acetate combinations. INFO: +45 4647 0000, |
![]({"src":"/media/edqdadjv/82013.jpg","focalPoint":null,"crops":[{"alias":"thumbnail","width":1110,"height":700,"coordinates":null}]})