VEW preview
VEW Show Planner
International Vision Expo West returns to the newly renovated Sands Expo & Convention Center October 2 to 5 in lucky Las Vegas. This year marks the show’s 25th anniversary. To celebrate, there will be a number of anniversary-themed events, including a toast and opening night kickoff.
Show attendees also can look forward to hundreds of exhibitors from around the world showcasing the latest in frames, lenses, equipment, technology, and accessories under one roof. In addition, VEW 2013 will also play host to a robust CE course program, as well as countless product launches, show specials, celebrity appearances, exclusive discounts, parties, free gifts, and more. Here, we highlight just a few of the specials attendees can expect to see at the show.
For more information, visit visionexpowest.com.
Mark Your Calendar!
This year’s show is chock-full of exciting parties and events, so be sure to plan accordingly.
WEDNESDAY, OCTOBER 2
■ Prevent Blindness America Swing Fore Sight Golf Outing: Breakfast at 6 a.m.; Shotgun at 7 a.m., at the Bali Hai Golf Club
(To register: preventblindnessamerica.us/swingforesight)
THURSDAY, OCTOBER 3
■ 25th Anniversary Toast: 5 to 6 p.m., on the show floor
■ 25th Anniversary Opening Night Kickoff Party: 10:30 to 11:30 p.m., at TAO Nightclub
FRIDAY, OCTOBER 4
■ Vision Source Experience: 8 a.m. to noon, at the Venetian
■ Marchon Party of the Year: 9 p.m. to 1 a.m., at the Paris Hotel
■ A&A Optical A-Lister Mixer: 3:30-5:30 p.m., at the A&A booth
SATURDAY, OCTOBER 4
■ Optometry Student Lunch: noon to 1 p.m.
■ Optometry Student Party: 8:30 to 10:30 p.m., at LAVO
CE Continuing Education
This year’s show offers attendees 325 hours of continuing education opportunities, truly providing something for everyone. The courses have been broken up into four key areas of interest—Business Solutions, Clinical/Medical, Optical Technology, and Contact Lenses—to make finding and planning your CE schedule a breeze.
NUTRACEUTICALS. Making its VEW debut, this nine-hour series will educate attendees on the latest supplements that offer health benefits and nutritional value, how to promote total patient care and overall wellness, and how nutraceuticals can help generate additional revenue streams.
HEALTHCARE REFORM AND GOVERNMENT REGULATIONS. This nine-hour series will help eyecare providers prepare their practices for the most dramatic changes in healthcare since the beginning of Medicare. Attendees can find answers about EHR deadlines and penalties to ensure they are fully compliant with the phasing-in of Healthcare Reform.
SPECTACLE LENS SPECIALIST MINI TRACK. Also debuting at this year’s show, this six-hour track provides a comprehensive look at today’s lens technologies—what they do, what they’re for, and how to communicate the value to patients. Key takeaways include the importance of measurements; leveraging technology to increase accuracy and patient satisfaction; product-generic overview of options in lens design, materials, and coatings; identification of what products solve patients’ needs and wants; as well as a high-tech look at sunlight and sunlens solutions.
FRAME BUYER SESSIONS. Eyecare Business is pleased to be the official co-sponsor for the Frame Buyer Sessions, an 18-hour track focusing on streamlining the process of managing, monitoring, positioning, and promoting your frame inventory. Attendees completing eight hours within the track at either VEW or VEE will earn a Frame Buyer Certificate.
VISIONOMICS. Offering 21 hours of CE, this series of COPE- and ABO-approved business-building courses focuses on building revenue and securing the fiscal health of your business. Eyecare Business is proud to once again be the official media trade partner for this series.
CHIEF EXPERIENCE OFFICER. In the four-hour Chief Experience Officer (CXO) Certificate Program, for which EB is proud to be the official trade media sponsor, attendees will learn to designate and empower a CXO in order to drive and implement extraordinary customer service, differentiate your business from the Internet, increase patient satisfaction, loyalty, and profits; and create demand and desire for your personalized approach to eyewear and eyecare delivery.
ADJUSTABLE LENSES: A NEW CATEGORY. Scheduled for October 4 at 10:45 a.m., this one-hour course, presented by Adlens and led by Graeme MacKenzie, OD, the company’s director of industry affairs, provides all the required information about how variable focus eyewear works, how it can be applied to enhance the lens product mix, and how developments in adjustable lens technologies can meet the needs of the market in the future.
| SHOW SPECIALS |
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1. A&A OPTICAL Stop by A&A’s booth to view show-stopping styles from Jimmy Crystal, Quiksilver, Roxy, and A&A Optical’s family of brands, and to take advantage of steals and deals, including free frames and casino chips with a frame purchase. Plus, enter to win raffle prizes, including $1,000 cash. 
2. AIT INDUSTRIES Several tantalizing show specials will await visitors to the AIT booth, as well as demonstrations of its new digital refraction system, the DR-13. 
3. BEST IMAGE OPTICAL Best Image Optical is debuting a new booth design displaying an original layout. In addition to enhancing the visitor’s experience with the company, 2013 collections by Dolabany Eyewear, Mario Galbatti, Plume Paris will be showcased. 
4. BRIOT USA/VISIONIX INC. Briot and Visionix invite attendees to come see new products being unveiled at the show, and take advantage of special show pricing offered in true Vegas style. Stop by the booth for details. 
5. CLARITI EYEWEAR Made from ultra lightweight TR-90 plastic, Clariti’s new polarized clip-on magnetic eyewear features flexible material that creates durability and comfort and strong magnets ensure secure attachment to the frame. 
6. CLEARVISION OPTICAL Make your appointment before September 1 for a chance to win a Ticketmaster gift certificate. All appointments receive a free Eco Tote. Refer a friend and receive a $100 ClearVision gift card on the spot. 
7. COBURN TECHNOLOGIES To introduce its new portfolio of more than a dozen diagnostic systems and products, Coburn Technologies will have three complete diagnostic/refraction systems in the booth for daily product demonstrations. 
8. COSTA Costa introduces the new Rx 580 Sunrise lenses for use in low light/high contrast applications, like fishing and hunting at dawn and dusk. 
9. DE RIGO VISION USA Stop by to see the Zegna eyewear collection, which draws from the past to transform retro elements into new and original styles. Clean, understated lines, conceived for the sophisticated man, enhance the collection’s excellent quality. 
10. ENCHROMA EnChroma is offering retailers 10 percent off its buy-in package. Drive new business and capture revenue you are missing out on by helping patients with Color Vision Deficiency. 
11. HILCO A new option in ASTM F803 Rx protective sports eyewear, the Leader C2 goggle is designed to protect against sports eye injuries, delivers superior vision, styling, comfort, and fit, and can be customized to match uniform colors or display team initials and jersey numbers. 
12. KIO YAMATO OPTICS, INC. Stop by the booth to view a large selection of unique, savvy eyewear that fits all tastes and preferences and provides high-end quality and selections at affordable prices. 
13. LIVE EYEWEAR Visit the booth to receive a free Cocoons tote bag stuffed with an exclusive 2014 dry-erase, wall-mount, flip calendar that includes important industry event dates and holidays and features an insightful product or merchandising tip each month to help maximize your fit-over eyewear sales all year long. 
14. LUXOTTICA The Luxottica booth will feature the latest collections from Giorgio and Emporio Armani as well as key styles from the other brands, including Prada, Dolce & Gabbana, Versace, and more. Stop by the Ray-Ban area for a special social media activation, featuring the latest instaprint technology, in which @rayban Instagram pictures of show-goers will be used to create a special mosaic image wall for the brand. 15. MARCHON Marchon’s Party of the Year has moved to the Paris Hotel Pool, Friday, Oct, 4, at 9 p.m. Join the Marchon team for a night of cocktails, laser light show, dancing, with a special performance by the Haute Chile band. Admission is free; Express line pass, available at the booth, or VEW attendee badge is required to enter the party. 
16. MARCOLIN Swarovski’s ‘Cabaret’ (SK0049) is glamorous and oversized, and embellished with Crystal Rock temple details. The frame features a gradient, smoky lens and is available in four color-ways. 
17. MATCH EYEWEAR Stop by the Match booth for exciting show promotions, new product releases, and the much-anticipated launch of the AV Studio Collection, a new line from Adrienne Vittadini Eyewear. 
18. MOREL Lightec introduces Alpha 23, an all-metal, über-slim concept, in which the focus is on extreme slimness. Temples measure just 2.8mm at the widest, are fitted with a thermoformed sleeve, and are finished with a nylon micro-endtip for heightened comfort. 
19. OGI EYEWEAR Ogi Eyewear will debut five all-new styles to its popular OGI Kids’ collection, which are in sync with the latest fashion movements for tomorrow’s most influential trendsetters.
20. PRACTICAL SYSTEMS INC. (PSI) Stop by PSI’s booth to get free samples of the company’s Lens Cushions, which prevent AR crazing, and Sure-Lock Hydrophobic Gripping Discs. Take advantage of show specials, offering up to 50 percent off of finishing equipment and supplies. 
21. REPTILE SUN Reptile is set to launch its new retro-evolved and vintage-inspired Galapagos Collection. Stop by and receive a free iPad with minimum purchase. 
22. RUDY PROJECT/XX2I OPTICS Rudy Project designs and crafts high-performance prescription sunglass solutions for athletes and demanding users, including XX2i Optics craft precision sunglasses, which offer unparalleled performance at an affordable pricepoint. 
23. SAFILO Safilo USA introduces Polaroid Plus polarized sunglasses, featuring minimal urban styling and the new and innovative UltraSight Plus lenses with revolutionary Thermofusion lens technology, which provides the latest evolution in polarized lenses. 24. SEIKO EYEWEAR Seiko invites attendees to see its latest selection of free-form lens products and designs, and Minima rimless and Seiko Titanium frames. Its ECP Specialist Program will also be available for qualifying visitors. 
25. SERENGETI Stop by the booth to view sunglasses in the all-new Serengeti Signature Collection, featuring hinges created with a process known as “lost-wax casting,” an intricate method of craftsmanship used in the making of fine jewelry and art. 
26. SILHOUETTE The Icon is the newest iteration of the Titan Minimal Art Collection. It has the signature features of the classic—hingeless, rimless, and screwless—but exudes a sportier appeal, with a sleek temple design and colorful SPX temple ends. The Icon is made of high-tech titanium, made for lightness and durability, and perfect for everyday wear. 
27. SMITH OPTICS Stop by the booth to experience the ChromaPop color-optimizing lens technology, which increases visual clarity by eliminating color confusion to the brain to immediately recognize true vibrant color as it should be. ChromaPop lens technology also offers a Sun Rx solution. 
28. SPY OPTIC At this year’s show, SPY Optic will debut five all-new Rx frame models, most notably the MICAH. A beautifully handcrafted zyl acetate frame, MICAH features a metal bridge and inlay across the top of the frame. In addition to this stunning look, MICAH also has adjustable nose pads which enable this frame to fit a multitude of facial shapes. 
29. SUPER SYSTEMS OPTICAL TECHNOLOGIES Visit the Super Systems booth to take advantage of the company’s three exciting show specials: a free pair of ADDVantage HD digital PALs made to your Rx, a credit toward lens inventory or equipment, as well as small equipment discounts. 
30. TRANSITIONS OPTICAL, INC. The Transitions team will be on hand at the booth to educate attendees about the newest products. Stop by to experience Transitions Optical’s new product technology first hand. Don’t miss the special education session, which will be held at the booth on Thursday, October 3, at 2 p.m. 
31. VIVA INTERNATIONAL GROUP The retro-inspired design of GANT Rugger style GR 105, included in the GANT Eyewear Fall 2013 Collection, features a small, round, metal front in a matte finish accentuated by a shiny metal bridge and handmade acetate temples. 32. VSP OPTICS GROUP VSP Optics Group is hosting a special appearance by Bill Nye, the Science Guy. See the booth for times, and come meet him. 
33. WESTGROUPE Swing by the WestGroupe booth to experience a premium selection of the latest styles from international brands, including KLIIK: denmark, FYSH UK, EVATIK, Superflex, and Superflex kids. 
34. WILEY X Wiley X will be launching two new Climate Control styles that will include the new expanded Rx Rim System, which allows prescriptions in Wiley X’s 8-base wrap frames to +5 and -8. 
35. YOUNGER OPTICS/IOT This year, Younger Optics will display a new booth with IOT. ECPs who have installed the free NuPolar iPad app can receive a $5 Starbucks gift card as a thank you. Visit the booth daily to enter to win an Apple iPad Mini (some restrictions apply). |
| OPTICAL LAB DIVISION MEETING AND BANQUET |
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Held in conjunction with VEW, the Optical Lab Division meeting will feature educational programming beginning on Wednesday, October 2. The Optical Lab Division’s programming committee, headed by Drake McLean of Dietz-McLean Optical, has brought together industry and panelists to discuss five trending topics: Making Eyewear to the Standard; The Impact of Healthcare Reform and Lab Businesses; The Influences of ECP Buying Groups on Optometrists’ Lab Selection; Legal and Regulatory Updates; and Redos in the Lab. Attendance is free for members of The Vision Council. Members who register receive complimentary access to all breakfasts, lunches, special events, and educational programming. Non-members can register for lab education at $50 per session (per person). In addition, the 14th Annual Optical Pioneers Hall of Fame Banquet will be held October 2 at 6:30 p.m. at The Venetian Resort-Hotel-Casino. Tickets are free to The Vision Council members and can be purchased by non-members. Reservations for both events can be made online at thevisioncouncil.org/labmeeting. |
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