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Eyecare Business

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2013 Article Index

Eyecare Business December 1, 2013
last word

2013 Article Index

BUSINESS MANAGEMENT

Opportunities in Segmentation, Jan., p. 32
What Football and Optical Have in Common, Jan., p. 38
Top 2013 Business Trends, Jan., p. 40
Trend Tracking, Feb., p. 36
Charging for Services, Feb., p. 46
Coordinating Bricks with Clicks, Feb., p. 67
The Economics of Employee Turnover, March, p. 54
Repair Checklist...Don’t Let Profit Leaks Drain Your
Bottom Line, March, p. 68
Practice “Sellability,” March, p. 76
Commission Quandary, March, p. 124
Standard Markup? There’s No Such Thing, April, p. 42
What’s in Store, April, p. 62
Hire a Winning Team, April, p. 120
Are You Ready?, July, p. 26
American Demographics, July, p. 46
Northeast: The Little Engine that…, July, p. 48
South: Steady Progress, July, p. 54
Midwest: Marching in Place, July, p. 60
West: Confidence Climbing, July, p. 66
Patience with Patients, Aug., p. 34
Handling the Patient Handoff, Aug., p. 36
The Cost of Eye Disorders, Aug., p. 60
The Real Definition of Discounting, Sept., p. 37
Product Pickup Protocol, Sept., p. 40
Patient Finance Plans, Sept., p. 52
The State of Shoplifting, Sept., p. 56
Tracking Stats and Staff Reviews…How to Build
Motivation and Productivity, Oct., p. 32
The Big Question: Buy Versus Rent, Oct., p. 34
Accessories Add Up, Oct., p. 58
How to Profit from Package Pricing, Nov., p. 42
Ready or Not…, Nov., p. 56
Driving for Results!, Dec., p. 34
Building Your Business, Dec., p. 56
Tech Outlook 2014, Dec., p. 38

CHILDREN

Kidding Around, Aug., p. 42
Extreme Kids, Aug., p. 44
Bundles of Joy, Aug., p. 52
Kids Push Family Purchases, Aug., p. 88

EQUIPMENT

Four Elements of Financing, Jan., p. 34
When it’s Time to Change…, March, p. 58
The Cutting Edge, May, p. 60
Beveling for a Better Marriage, June, p. 30
What Smell?, Sept., p. 42
Maintenance Dos and Don’ts, Nov., p. 40
Success on the Surface, Dec., p. 46

FIRST PERSON

Five questions for Vision Source’s Jim Greenwood, April, p. 18
Five questions for The Vision Council’s Raanan
Naftalovich, May, p. 16

FRAMES AND FASHION

Framing Families, Jan., p. 28
Boomer Style, Jan., p. 50
The Big Boom, Jan., p. 63
Their Hero, Feb., p. 77
Emerald City, March, p. 86
Riding the Waves, March, p. 110
Environmental Impact, March, p. 112
High Seas Style, March, p. 114
Men’s Sun Style, April, p. 36
Shopping Trip, April, p. 96
Mad for Mirrors, May, p. 30
Springtime for Rimless, May, p. 40
Frame and Lens Teamwork, May, p. 70
Sunwear’s Ticket to Ride, June, p. 40
The Plastic Evolution, July, p. 75
Back-to-School Sales, Aug., p. 66
The Many Moods of Fall, Sept., p. 62
Gaining Through Clarity, Sept., p. 98
Flexon Flexes for 25, Sept., p. 100
Artisans of Eyewear, Sept., p. 102
Seeing Clearly, Sept., p. 108
Consumer Eyewear Trends, Sept., p. 144
Greentailing 101, Oct., p. 40
Beyond Board, Oct., p. 65
Fashion’s Expanding Influence on—and off—the Runway, Nov., p. 44
New Times for Luxury, Nov., p. 48
The Facets of Luxury, Nov., p. 76
Tomorrow’s Technology—Today, Dec., p. 36
The Return of Design Geeks, Dec., p. 62

LOW VISION

The Readability Quotient, March, p. 58
Low Vision in Focus This Spring, May, p. 36
Prism Primer, Sept., p. 44

MARKETING AND STORE DESIGN

Age Matters, Jan., p. 36
Store Décor: Multigenerational Marketing, Jan., p. 54
Pure Retail Trends, Jan., p. 80
High-End Attitudes, Feb., p. 44
Three Strategies for Selling to Spectators, Feb., 52
Marketing to Men, Feb., p. 96
Syntax that Sells, March, p. 62
Putting Your Best Face Forward, March, p. 64
4 Forensic Steps, March, p. 72
Hollywood Glam, March, p. 100
Social Networking: Making it Work For You, March, p. 160
Movie Star Sun Style, April, p. 46
Secret Shopping for Sun, April, p. 54
A New York, April, p. 70
Eye-catcher Eyewear, May, p. 48
Windows 101, May, p. 54
Integrating In-Store, May, p. 88
Marketing Now, June, p. 32
Online Reviews…Good Medicine for Growing Your
Practice, June, p. 36
Turn, Turn, Turn, June, p. 66
Lifestyle Eye Openers, June, p. 88
Marketing…Investing vs. Spending, July, p. 22
Planning for Trunk Show Success, July, p. 45
Posting on Facebook, July, p. 96
The Ins and Outs of Community Events, Aug., p. 32
Social Media Checklist, Aug., p. 56
Helping Patients Buy, Sept., p. 38
Before & After: Opening Up, Sept., p. 90
Year-End Initiatives, Oct., p. 24
The New Customer Service, Oct., p. 28
6 Ways to Build House Brands, Oct., p. 46
Messaging, Oct., p. 88
We are the Champions, Nov., p. 38
Sage Advice, Nov., p. 96
Fresh Follow-ups, Dec., p. 26
Visual Marketing through Infographics, Dec., p. 28

SPECTACLE LENSES AND TREATMENTS

Progressive Thinking, Jan., p. 31
Specialty Selling Strategies, Jan., p. 54
Perplexing PALs, Feb., p. 38
Pre-Fitting Eyewear for Today’s Lenses, Feb., p. 40
Polarized Performance, Feb., p. 60
Free-Form Facts, March, p. 81
Understanding Ocular Structures, March, p. 92
Information Gap, March, p. 104
Lens Lessons, April, p. 38
Warranty Wherewithal, April, p. 40
The New Photochromics, April, p. 74
The Power of Polarization, April, p. 82
Resistance vs. Proof, May, p. 32
Thickness Issues, May, p. 33
Digital Eyes, May, p. 49
The Standards of Our Industry, May, p. 56
Free-Form Presentation Pointers, May, p. 58
Jumping at Opportunities, June, p. 28
Alternative Lens Paths, July, p. 20
Who’s Afraid of Rimless?, Sept., p. 47
Basics and Beyond: Astigmatism, Sept., p. 68
Screening out the Blue, Sept., p. 76
Labs Look to the Future at VEW, Sept., p. 84
AR Solutions, Oct., p. 21
Fix and Fit, Oct., p. 30
High-Tech Measuring, Oct., p. 50
Luscious Lenses, Nov., p. 62
Progressive Solutions, Dec., p. 22
Five Things to Know about Private-Label Lenses, Dec., p. 30
Knowing Lens Thickness Makes You Look Good, Dec., p. 32
Transforming Design to Reality, Dec., p. 52

Eyecare Business (ISSN 0885-9167) is published monthly by PentaVision LLC. Advertising, editorial, and accounting offices: 321 Norristown Road, Suite 150, Ambler, PA 19002. Subscription information and address changes: please call 800-306-6332, or fax 847-564-9453. Eyecare Business is free upon request to qualified optometrists, dispensing opticians, ophthalmologists, and optical product buyers and executives at chain headquarters. Free subscriptions are available in the U.S. only. Others are eligible for paid subscriptions at the following rates, prepaid only in U.S. dollars drawn on a U.S. bank: U.S., $90 per year; Canada, $180 per year; other countries, $175. Single copies, $6. Eyecare Business is a registered trademark of PentaVision LLC. All rights reserved. Periodicals postage paid at Ambler, PA, and at additional mailing offices. Copyright 2013 by PentaVision LLC. No part of this publication may be reproduced without permission of the publisher. Acceptance and publication of advertising and/or editorial does not imply endorsement of any product, service, or company by PentaVision LLC.

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