merchandising resources

Alicia Hoglund

SAVE ON SHADES

ClearVision Optical has released its 2014 Suns Catalog featuring trend reports, individual brand pages, and images of 60 new on-trend sunwear styles for men and women from six noteworthy brands—BCBGMAXAZRIA, Cole Haan, IZOD, Marc Ecko Cut & Sew, Jessica McClintock, and Ellen Tracy. ClearVision’s profit-building 2014 Suns program allows customers to stay on trend by pre-ordering next year’s must-have shades before the sun season begins, with payment and delivery in early 2014. Additionally, now through Dec. 31, 2013, customers who pre-order their 2014 sunnies can receive up to six free frames and other point-of-purchase materials based on the purchased items. Restrictions apply.

INFO: 800-645-3733, cvoptical.com

IN LIVING COLOR

Signet Armorlite, Inc., has debuted an all-new campaign, “See the Colors of Life,” to educate ECPs and consumers about KODAK lenses. ECPs can go the company’s website and register to receive a campaign poster as well as a dispensing mat.

INFO: signetarmorlite.com/colors

Flex it!

Marchon’s new “Bend the Rules” Flexon eyewear campaign image for Fall/Winter 2013 depicts a man smiling smartly at a woman’s attempt to bend his Flexon glasses, knowing it will bend and always return to its original shape, company representatives note. The image is available in a small and large countercard. Other point-of-purchase materials include a banner and one-, eight-, and 60-piece displays.

INFO: marchon.com

Soak up the Sun

Altair Eyewear has introduced the Sunlites ophthalmic eyewear and clip collection with six men’s styles and five women’s styles. To accompany the launch, the company has released a variety of point-of-purchase materials: a hang tag, poster, countercard, and four-piece display.

INFO: altaireyewear.com