VEE Preview

Gearing Up for VEE

Next month, International Vision Expo East returns to the Javits Center in NewYork. The show, which runs March 14 to 17, will showcase a collection of eyewear, accessories, equipment, and technology from the biggest names in optical under one roof. In addition, attendees will have access to 325 hours of continuing education as well as product launches, parties, giveaways, celebrity sightings, and other show specials.

To help you better plan your trip, we highlight just a few of the specials and promotions from frame, equipment, and accessories exhibitors that will be featured at this year’s show, as well as a breakdown of continuing education opportunities taking place throughout the show. Be sure to visit the VEE website for more information and specials, which are added daily.

INFO: visionexpoeast.com

NOTEWORTHY CE
■ REM Eyewear’s CEO and chief creative officer Mike Hundert and creative director Nico Roseillier team up to provide participants with a better understanding of how to evaluate eyewear and best describe quality to patients in “Frame Design and Development: Beyond Logos and Markings,” taking place on Friday, March 15 at 8:30 a.m. Hundert will provide an in-depth view of manufacturing, acquired through three decades of hands-on experience working with factories around the world. Roseillier will guide students through his process, giving a behind-the-scenes look at what happens when creativity and engineering collide. ■ Making its official debut at Vision Expo East, Luxottica invites show attendees to visit the LuxAcademy booth to participate in educational programs designed to help eyecare professionals improve their day-to-day business lives. ■ Harness the power of the Internet with the Social Media course series. Led by social media experts, the track features three courses for a total of six hours of education outlining how to develop, set up, and use social media, a website, Internet marketing, and other web tools.

NOTEWORTHY CE

■ REM Eyewear’s CEO and chief creative officer Mike Hundert and creative director Nico Roseillier team up to provide participants with a better understanding of how to evaluate eyewear and best describe quality to patients in “Frame Design and Development: Beyond Logos and Markings,” taking place on Friday, March 15 at 8:30 a.m. Hundert will provide an in-depth view of manufacturing, acquired through three decades of hands-on experience working with factories around the world. Roseillier will guide students through his process, giving a behind-the-scenes look at what happens when creativity and engineering collide.

■ Making its official debut at Vision Expo East, Luxottica invites show attendees to visit the LuxAcademy booth to participate in educational programs designed to help eyecare professionals improve their day-to-day business lives.

■ Harness the power of the Internet with the Social Media course series. Led by social media experts, the track features three courses for a total of six hours of education outlining how to develop, set up, and use social media, a website, Internet marketing, and other web tools.

SHOW SPECIALS
1 ADLENS, LTD. Adlens, makers of fluid-filled variable focus eyewear, is offering a variety of show discounts on its Hemisphere optical and sun collection and The John Lennon Collection (shown) in both optical and sun. BOOTH: TBD INFO: adlens.com 2 A.I.T. INDUSTRIES At Expo, A.I.T will be offering huge trade-in values, along with extended warranties, on its line of patternless edging systems including the E.3., Continuum, and Edge 680 (shown). BOOTH: MS7041 INFO: aitindustries.com 3 ALTAIR Altair will be launching the debut collection of Anne Klein eyewear. Stop by for cocktails, show specials, and more. BOOTH: 1737 INFO: altaireyewear.com 4 ASTUCCI U.S. Astucci will be presenting its colorful sunglass case summer collection in a variety of materials and prints. Stop by for huge discounts on quality and basic clam shell cases with factory-direct pricing, and a gift with every purchase. BOOTH: 802 INFO: astucci.com 5 CLEARVISION OPTICAL ClearVision customers who refer a friend to ClearVision at VEE can get a $100 gift card. Become a ClearVision customer at the show and get an extra $100 gift card on the spot. BOOTH: 1523 INFO: cvopticalvisionexpo.com 6 COBURN TECHNOLOGIES Buy any amount of UVMAX-QT (shown) and get free conversion from your current lens coating; get special bundling prices on lab equipment; and see demos of its new mist-cut technology for free-form surfacing. BOOTH: LP 7519 INFO: coburntechnologies.com 7 COSTA SUNGLASSES Check out Costa’s 2013 collection featuring bright new frame colors. Also, learn more about the company’s expanded Rx program. BOOTH: 903 INFO: costadelmar.com 8 DE RIGO VISION USA De Rigo Vision will be offering incentive cash or products for new purchases. Stop by the booth for more details. BOOTH: 608 INFO: derigovision.com 9 EASTERN STATES EYEWEAR Customers placing orders before 11 a.m. on any day of the show will receive a $25 AMEX gift card. Additional discounts available for volume purchases. BOOTH: 1222 INFO: eseyewear.com 10 HILCO Hilco’s Leader Rx Sunglasses introduces the new metal collection, offering a sophisticated twist on traditional styles. Stop by the booth to preview the three new styles arriving April 2013. BOOTH: 1723 INFO: hilco.com 11 FGX INTERNATIONAL View the new Reebok Eyewear Collection, a 28-piece collection from FGX International that features lightweight, comfortable styles in metals, zyl acetate, TR90, and combined materials. BOOTH: 1423 INFO: fgxi.com 12 KAENON Kaenon offers a variety of specials for new and existing accounts, including complimentary Rx product, displays, and freight. BOOTH: 1075 INFO: kaenon.com 13 KENMARK Get ready to roll, Lilly Pulitzer style. Kenmark is featuring beach-chic Lilly Pulitzer eyewear and giving away a Lilly Pulitzer cruiser bike to one lucky attendee. BOOTH: 622 INFO: kenmarkoptical.com 14 LIVE EYEWEAR Stop by the booth to view the all-new Cocoons STYLE LINE frame and receive a free Cocoons tote bag. When not in use, these convenient, eco-friendly bags can simply crush down into a compact pouch that is easy to stuff in your purse, carry on, or suitcase. BOOTH: 1609 INFO: cocoonseyewear.com 15 LUNEAU TECHNOLOGY – BRIOT USA/VISIONIX INC. Visit briotusa.com/promo for a special show promo code to save an additional $1,000 off an Alta Pulse (shown), or $250 off a Wavelens Pro. Also, see Chemistrie custom clip demonstrations. BOOTH: LP716 INFO: briotusa.com 16 LUXOTTICA Visit the Luxottica booth to learn about the launch of Armani Eyewear, the relaunch of Miu Miu Eyewear featuring a special “luxury lounge,” the next installation of LuxAcademy, and much more. BOOTH: 953 INFO: luxottica.com 17 MARCHON Stop by the Marchon booth and check out the Calvin Klein 20th Anniversary Edition eyewear. BOOTH: 1553 INFO: marchon.com 18 OPTICAL EXCHANGE/MIYAGI EYEWEAR Start VEE with a special purchase from Miyagi Eyewear. Open an account with any 30 frames and receive six free. BOOTH: G571 INFO: miyagieyewear.com 19 PSI Get a free sample pack of Sure-Lock Hydrophobic Gripping Discs and take advantage of PSI’s Vision Expo specials and save up to 50 percent off finishing equipment and supplies. BOOTH: LP7455 INFO: looktopsi.com 20 REM EYEWEAR REM Eyewear is offering the following specials while supplies last: Level 1, 20 pieces, $75 Amex gift card; Level 2, 35 pieces, $150 Amex gift card or Kindle Fire; Level 3: 70 pieces, $300 Amex gift card; Level 4: 100 pcs, iPad or a $500 Apple gift card. BOOTH: 1453 INFO: remeyewear.com 21 SAFILO Don’t miss Safilo USA’s Spring/Summer 2013 fashion show, which runs Friday, Saturday, and Sunday at 11, 12:30, and 2:30. TV personality and stylist Carson Kressley will serve as the celebrity guest emcee for all Friday and Saturday shows. BOOTH: 248 INFO: safilo.com 22 SEIKO EYEWEAR Seiko watches will be given away with qualifying purchases of Seiko Titanium frames or Seiko lenses, such as the new Surpernal and Perfas free-form designs. Qualifying purchases of Minima Lunettes will receive free displays and a bonus complete frame/lenses. BOOTH: LP7303 INFO: seikoeyewear.com 23 SELIMA OPTIQUE Artist, writer, and designer Stefania Pia debuts “4eyes” for Selima in four glamorous colors with bold browlines and glitter detailing. BOOTH: G630 INFO: selimaoptique.com 24 SHAMIR INSIGHT Shamir is celebrating its revolutionary new design, Shamir Autograph III. Company reps will have a fun new video to learn about the latest design as well as giveaways for attendees who stop by the booth. BOOTH: LP7535 INFO: shamir.com 25 SIGNET ARMORLITE, INC. Learn about KODAK lenses at the Signet Armorlite booth. Take a quiz and enter to win an iPad. Must be present at drawing to win prize; one drawing per day. BOOTH: LP7215 INFO: signetarmorlite.com 26 SUPER SYSTEMS OPTICAL TECHNOLOGIES Stop by the booth to receive a $2,500 credit toward lens inventory or lab equipment with the purchase of a Fast Grind system. Super Systems is also offering a show discount on pupilometers, lensometers, and more. BOOTH: LP7554 INFO: superoptical.com 27 TRANSITIONS OPTICAL, INC. Transitions Optical will educate attendees about the Transitions family of adaptive lens products by tapping into their passions through the Official Sponsor of Sightseeing program. Booth: LP 7115 INFO: transitionspro.com 28 TURA INC. Show specials include 200 new frames, $100 gift cards, $1,000 shopping spree, Lulu Guinness’ Opticians handbag, Geoffrey Beene ties, a special “Beene” Bag, and more. BOOTHS: 942 and 643 INFO: tura.com 29 WILEY X Quantity purchases earn free product, free displays, and free shipping. Stop by the booth to see the new Rx Rim System. BOOTH: 909 INFO: wileyx.com 30 YOUNGER OPTICS Younger Optics, maker of award-winning polarized lenses, will host daily sweepstakes, with a variety of prizes, from gift cards to iPads. Enter each day of Expo. Winners need not be present. BOOTH: 7155 INFO: youngeroptics.com, nupolar.com, drivewearlens.com

SHOW SPECIALS

1 ADLENS, LTD.

Adlens, makers of fluid-filled variable focus eyewear, is offering a variety of show discounts on its Hemisphere optical and sun collection and The John Lennon Collection (shown) in both optical and sun.

BOOTH: TBD

INFO: adlens.com

2 A.I.T. INDUSTRIES

At Expo, A.I.T will be offering huge trade-in values, along with extended warranties, on its line of patternless edging systems including the E.3., Continuum, and Edge 680 (shown).

BOOTH: MS7041

INFO: aitindustries.com

3 ALTAIR

Altair will be launching the debut collection of Anne Klein eyewear. Stop by for cocktails, show specials, and more.

BOOTH: 1737

INFO: altaireyewear.com

4 ASTUCCI U.S.

Astucci will be presenting its colorful sunglass case summer collection in a variety of materials and prints. Stop by for huge discounts on quality and basic clam shell cases with factory-direct pricing, and a gift with every purchase.

BOOTH: 802

INFO: astucci.com

5 CLEARVISION OPTICAL

ClearVision customers who refer a friend to ClearVision at VEE can get a $100 gift card. Become a ClearVision customer at the show and get an extra $100 gift card on the spot.

BOOTH: 1523

INFO: cvopticalvisionexpo.com

6 COBURN TECHNOLOGIES

Buy any amount of UVMAX-QT (shown) and get free conversion from your current lens coating; get special bundling prices on lab equipment; and see demos of its new mist-cut technology for free-form surfacing.

BOOTH: LP 7519

INFO: coburntechnologies.com

7 COSTA SUNGLASSES

Check out Costa’s 2013 collection featuring bright new frame colors. Also, learn more about the company’s expanded Rx program.

BOOTH: 903

INFO: costadelmar.com

8 DE RIGO VISION USA

De Rigo Vision will be offering incentive cash or products for new purchases. Stop by the booth for more details.

BOOTH: 608

INFO: derigovision.com

9 EASTERN STATES EYEWEAR

Customers placing orders before 11 a.m. on any day of the show will receive a $25 AMEX gift card. Additional discounts available for volume purchases.

BOOTH: 1222

INFO: eseyewear.com

10 HILCO

Hilco’s Leader Rx Sunglasses introduces the new metal collection, offering a sophisticated twist on traditional styles. Stop by the booth to preview the three new styles arriving April 2013.

BOOTH: 1723

INFO: hilco.com

11 FGX INTERNATIONAL

View the new Reebok Eyewear Collection, a 28-piece collection from FGX International that features lightweight, comfortable styles in metals, zyl acetate, TR90, and combined materials.

BOOTH: 1423

INFO: fgxi.com

12 KAENON

Kaenon offers a variety of specials for new and existing accounts, including complimentary Rx product, displays, and freight.

BOOTH: 1075

INFO: kaenon.com

13 KENMARK

Get ready to roll, Lilly Pulitzer style. Kenmark is featuring beach-chic Lilly Pulitzer eyewear and giving away a Lilly Pulitzer cruiser bike to one lucky attendee.

BOOTH: 622

INFO: kenmarkoptical.com

14 LIVE EYEWEAR

Stop by the booth to view the all-new Cocoons STYLE LINE frame and receive a free Cocoons tote bag. When not in use, these convenient, eco-friendly bags can simply crush down into a compact pouch that is easy to stuff in your purse, carry on, or suitcase.

BOOTH: 1609

INFO: cocoonseyewear.com

15 LUNEAU TECHNOLOGY – BRIOT USA/VISIONIX INC.

Visit briotusa.com/promo for a special show promo code to save an additional $1,000 off an Alta Pulse (shown), or $250 off a Wavelens Pro. Also, see Chemistrie custom clip demonstrations.

BOOTH: LP716

INFO: briotusa.com

16 LUXOTTICA

Visit the Luxottica booth to learn about the launch of Armani Eyewear, the relaunch of Miu Miu Eyewear featuring a special “luxury lounge,” the next installation of LuxAcademy, and much more.

BOOTH: 953

INFO: luxottica.com

17 MARCHON

Stop by the Marchon booth and check out the Calvin Klein 20th Anniversary Edition eyewear.

BOOTH: 1553

INFO: marchon.com

18 OPTICAL EXCHANGE/MIYAGI EYEWEAR

Start VEE with a special purchase from Miyagi Eyewear. Open an account with any 30 frames and receive six free.

BOOTH: G571

INFO: miyagieyewear.com

19 PSI

Get a free sample pack of Sure-Lock Hydrophobic Gripping Discs and take advantage of PSI’s Vision Expo specials and save up to 50 percent off finishing equipment and supplies.

BOOTH: LP7455

INFO: looktopsi.com

20 REM EYEWEAR

REM Eyewear is offering the following specials while supplies last: Level 1, 20 pieces, $75 Amex gift card; Level 2, 35 pieces, $150 Amex gift card or Kindle Fire; Level 3: 70 pieces, $300 Amex gift card; Level 4: 100 pcs, iPad or a $500 Apple gift card.

BOOTH: 1453

INFO: remeyewear.com

21 SAFILO

Don’t miss Safilo USA’s Spring/Summer 2013 fashion show, which runs Friday, Saturday, and Sunday at 11, 12:30, and 2:30. TV personality and stylist Carson Kressley will serve as the celebrity guest emcee for all Friday and Saturday shows.

BOOTH: 248

INFO: safilo.com

22 SEIKO EYEWEAR

Seiko watches will be given away with qualifying purchases of Seiko Titanium frames or Seiko lenses, such as the new Surpernal and Perfas free-form designs. Qualifying purchases of Minima Lunettes will receive free displays and a bonus complete frame/lenses.

BOOTH: LP7303

INFO: seikoeyewear.com

23 SELIMA OPTIQUE

Artist, writer, and designer Stefania Pia debuts “4eyes” for Selima in four glamorous colors with bold browlines and glitter detailing.

BOOTH: G630

INFO: selimaoptique.com

24 SHAMIR INSIGHT

Shamir is celebrating its revolutionary new design, Shamir Autograph III. Company reps will have a fun new video to learn about the latest design as well as giveaways for attendees who stop by the booth.

BOOTH: LP7535

INFO: shamir.com

25 SIGNET ARMORLITE, INC.

Learn about KODAK lenses at the Signet Armorlite booth. Take a quiz and enter to win an iPad. Must be present at drawing to win prize; one drawing per day.

BOOTH: LP7215

INFO: signetarmorlite.com

26 SUPER SYSTEMS OPTICAL TECHNOLOGIES

Stop by the booth to receive a $2,500 credit toward lens inventory or lab equipment with the purchase of a Fast Grind system. Super Systems is also offering a show discount on pupilometers, lensometers, and more.

BOOTH: LP7554

INFO: superoptical.com

27 TRANSITIONS OPTICAL, INC.

Transitions Optical will educate attendees about the Transitions family of adaptive lens products by tapping into their passions through the Official Sponsor of Sightseeing program.

Booth: LP 7115

INFO: transitionspro.com

28 TURA INC.

Show specials include 200 new frames, $100 gift cards, $1,000 shopping spree, Lulu Guinness’ Opticians handbag, Geoffrey Beene ties, a special “Beene” Bag, and more.

BOOTHS: 942 and 643

INFO: tura.com

29 WILEY X

Quantity purchases earn free product, free displays, and free shipping. Stop by the booth to see the new Rx Rim System.

BOOTH: 909

INFO: wileyx.com

30 YOUNGER OPTICS

Younger Optics, maker of award-winning polarized lenses, will host daily sweepstakes, with a variety of prizes, from gift cards to iPads. Enter each day of Expo. Winners need not be present.

BOOTH: 7155

INFO: youngeroptics.com, nupolar.com, drivewearlens.com

VISIONOMICS

The Visionomics® track, a series of COPE- and ABO-approved business building courses dedicated to securing the fiscal health of your business, returns to VEE. Eyecare Business is pleased to be official trade media partner for the series.

The track boasts 23 hours of CE on a variety of subjects including 10 Ways to Enhance Your Practice with Managed Care, Should You Charge for a PD or a Seg Height?, Profiting with Vision Care Plans, Drive Growth with Effective Marketing and Merchandising, and Time Management, among others.

FRAMEBUYER
The Frame Buyer Certificate Program, co-sponsored by EB, returns with all new classes and speakers. Over the course of 11 sessions, attendees will learn how to streamline the process of managing, monitoring, positioning, and promoting their frame inventory. Attendees who complete eight hours within the track will earn a Frame Buyer Certificate.

DEFINING YOUR CXO

New to this year’s CE curriculum is the Chief eXperience Officer Certificate program, for which Eyecare Business is proud to be the exclusive media partner. The program is designed to help ECPs designate and empower a CXO in their practice to help drive and implement extraordinary customer service. Program attendees will learn to differentiate their business from the Internet and increase patient satisfaction, loyalty, and profits. They will also learn how to create demand and desire for their personalized approach to eyewear and eyecare delivery.

The session, which was created and will be delivered by Scott Deming, a nationally renowned expert on customer service, will be held on Saturday, March 16 from 8:30 a.m. to 12:30 p.m. Those who successfully complete the four-hour program will earn a CXO certificate.

PentaVision

Eyecare Business

VEE Preview

VEE Preview