lines and launches

Sweet Rx

VIVA INTERNATIONAL GROUP PRESENTS CANDIE’S PRESCRIPTION-READY SUNGLASS COLLECTION

Amy Spiezio • Photography by Peter Baker

Prescription sunglass wearers are getting a sweet dose of fun options with the new Candie’s Eyewear sun collection by Viva International Group.

The 12 new prescription-ready sunglass styles are fun and fashionable, designed for trend-loving fashionista girls and women. Flattering shapes cover the gamut of fresh and classic styles including wayfarers, aviators, and glam ovals with chic temple treatments, such as animal prints, heart designs, and floral patterns. The collection ties in to Candie’s accessories collection, bringing inspiration to the new sunglasses with on-trend pops of orange, green, and yellow, as well as animal patterns in neutral tones of gold, plum, gunmetal, black, and brown.

“We’re excited about the introduction of prescription-ready sunglasses to the Candie’s Eyewear collection,” says Viva’s vice president of merchandising for domestic brands Timm Parker. “The collection takes its direction from the fun and flirty design themes found in the Candie’s clothing and accessories collection and translates them into a variety of quality sunglass options for today’s Candie’s girl.”

Merchandising materials include three-piece, 12-piece, and 24-piece displays, mirrors, logo plaques, and counter-cards, as well as banners featuring the current campaign image and a window display new for 2013.

INFO: 800-345-VIVA, vivagroup.com

Getting Real

COSTA REVEALS REALTREE AP CAMO COLLECTION Outdoorsmen can hide out in style with Costa Sunglasses’ latest collection of Realtree AP camo sunglasses. The frame fronts feature lifelike, overlapping tree limbs including mixed pine and hardwoods to match forests everywhere. Hazy, organic-inspired background elements create a 3D effect, and the natural elements shown on the frames plus the gray and neutral base colors melt into rocky and open terrain. The Realtree AP camo line of sunglasses is available in Costa’s popular Fantail, Blackfin, Double Haul, and Zane models. These limited-edition styles are part of Costa’s core sunglass collection with wrap shape to protect against glare, proprietary anti-fog vents in the frame front, sturdy integral hinges, and tough co-injected nylon construction. The styles are also available with Costa’s 580 lens technology that blocks yellow light from entering the eye, creating for color enhancement and superior visual acuity. Lens colors include Costa’s sunrise option, as well as gray, copper, amber, blue mirror, green mirror, and silver mirror, company representatives note. Winner of the American Sportfishing Association’s Best Eyewear in 2012 at the International Convention of Allied Sportfishing Trades (ICAST), Costa’s 580P sunrise lens is lightweight and impact resistant while cutting glare and allowing anglers and outdoors enthusiasts to see more clearly in the early morning or late afternoon prime fishing hours, when outside light is low. INFO: 800-447-3700, costadelmar.com

Going for Simplicity

KAENON INTRODUCES SR-91 WITHOUT A POLARIZING ELEMENT Kaenon recently released a collection of its best-selling styles with a new lens option: SR-91 without the polarizing element. Offering a premium visual experience with light weight, clarity, and impact resistance, the company notes that the styles feature Kaenon’s proprietary material, SR-91. Available models include Bolsa, Burnet, Georgia, Kanvas, Rhino, Hard Kore, and Soft Kore. Color options cover a stylish, neutral spectrum of black gray, tortoise brown, Havana brown, tobacco brown, denim fade brown, matte black gray, and matte tobacco brown. The styles for both men and women can be fitted with prescription lenses. INFO: 866-KAENON-1, kaenon.com

Give It a Tri

SERENGETI INTRODUCES GENUS COLLECTION

Pushing technical boundaries, the latest Serengeti line, the Genus Collection, is hitting the market with frames and lenses made from a strong material traditionally used for lenses. High-tech and lightweight, the five Genus models use Trivex material for both frame fronts and lenses. Lighter and more durable than polycarbonate material, company representatives note that Trivex was chosen for several inherent characteristics desirable for eyewear.

STRONG AND LIGHT: Trivex allows for frame shapes in dimensions that might compromise durability if executed in other materials.

OVERALL AESTHETICS: The material creates a virtually seamless transition between the sunglasses’ lenses and frame front. The styles feature sleek looks with milled stainless steel temples to boost structural integrity and flexibility while adding a contrasting design element.

The Trivex lenses provide the platform for Serengeti’s exclusive Polar PhD lenses, which are fitted to all Genus styles. Available in a number of tints, Polar PhD lenses optimize common interactions with light, reducing eye strain and improving visual acuity.

“The Genus collection perfectly epitomizes the Serengeti approach to making sunglasses,”said Dani LaGace, global director of eyewear. “Our eyewear utilizes the best new technologies to deliver industry-leading performance without ever compromising style.”

INFO: 800-221-9034, serengeti-eyewear.com