merchandising resources

Alicia Hoglund

Island Style

Altair recently debuted the Tommy Bahama Summer 2013 Collection. To help ECPs highlight the new collection, which, company representatives note, exudes the essence of an island lifestyle via classic shapes and modern styling with island-inspired details and floral-inspired patterns, Altair offers a variety of point-of-purchase materials. Items include one- and six-piece displays as well as a dispensing mirror.

INFO: 800-505-5557, altaireyewear.com

Spread the Word

Transitions Optical, Inc.’s Vision Education Kit, produced through the Transitions Healthy Sight Working for You program, has been revamped. The kit was designed to raise awareness among employers and employees about the importance of regular, comprehensive eye exams and the right eyewear to helps workers see their best and improve their health and productivity.

Eyecare professionals can use the kit to reach out to local employers and promote the importance of offering a quality vision plan and point them to resources to share with employees. In addition to a Vision Education Day tip sheet, several PowerPoint presentations, and printable brochures and flyers, the kit includes helpful and informational tools. ECPs can download the kit or request a print version.

INFO: healthysightworkingforyou.org, info@healthysightworkingforyou.org

Oh La La

Match Eyewear has debuted 14 new styles from the Helium Paris collection. To accompany the new line, Match offers a variety of point-of-purchase materials, including countercards, Lucite ID plaques, one- and three-piece displays, as well as hanging posters.

INFO: matcheyewear.com

Man’s World
A&A Optical has released two new styles from its Cruz eyewear collection, a line designed specifically for the fashion-conscious, modern man. Available merchandising materials include a 12-piece display, logo plaque, poster, as well as countercards. INFO: 800-492-4465, aaopticalco.com