Buyer's Forum

Turn, Turn, Turn

Buyer's Guide

Tools of the business

Editor's Letter

Marketing in Color

News

Cool Clicks, License Lineup

Eye on Equipment

Beveling for a Better Marriage

Eye-catcher Eyewear

How to market your frame selection with window-worthy, head-turning showstoppers

By ERINN MORGAN

Frame Introductions

New frame releases

FYI

News bits from the industry

How I...

Jumping at Opportunities

Last Word

Lifestyle Eye Openers

Free-Form Presentation Pointers

ECPs discuss how they break down this complex lens technology for patients and increase their sales

By SUSAN TARRANT

Optician Sets Sights on RallyCross

Retail Ops

Marketing Now

Marketing Matters

Online Reviews... Good Medicine for Growing Your Practice

Lines and Launches

What’s new for buyers

Merchandising Resources

Sales drivers and promotions

Sunwear's Ticket to Ride

Sunglass sales are taking off in travel retail. What can optical learn from this growing category?

By Amy Spiezio Photography by Peter Baker

Windows 101

The mechanics and art of creating window displays

By TRAVIS J. REED