lines and Launches
sunny song
Amy Spiezio
Match Launches Danny Gokey Sun Collection
Match Eyewear’s introduction of Danny Gokey Sun marks not only the debut of a new collection, but also an expansion of target audience for the musician’s name brand to include women.
Though originally launched as a men’s collection, the Danny Gokey ophthalmic models have found a strong female following. The continued popularity of Geek Chic is a factor, company representatives say, but the clean lines and classic styling of the brand can also be credited for the unisex appeal. The ophthalmic collection has been extended to include ladies’ styles as well.
“We found that a significant percentage of sales could be attributed to women,” says Match Eyewear president Ethan Goodman. “We are excited about the new women’s looks, but the sunwear collection was definitely created with universal appeal in mind.”
Match Eyewear will feature the new line in upcoming integrated marketing efforts. All Danny Gokey Sun products are accompanied by protective hard cases and branded cleaning cloths.
INFO: 516-877-0170, matcheyewear.com
| Wild at Heart |
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OPTICAL EXCHANGE BRINGS VARG TO U.S.Optical Exchange is growing the lines it distributes in the United States with the addition of the Varg collection. The brand takes design influences from northern Europe, with optical engineering expertise from England, and cutting-edge technology from Japan. The dynamic, modern, and minimalist hand-crafted product conveys confidence and composure with styles built of Japanese beta titanium and Italian acetates in a brown and gray color palette inspired by the brand’s iconic Scandinavian wolf logo. Developed through an innovative design process, Varg evokes energy and evolution/progression, and is fabricated in the highest grade beta titanium and laser cut to create a lightweight, resilient frame. “Through the use of clean lines and bare materials, we can concentrate on timeless functionality. The sophisticated design has eliminated all hinges and screws, resulting in a comfortable and unique style. The natural world and our surroundings provide the backdrop for our brand. The atmosphere created by Varg inspires people to explore vast forests and deep chasms. The natural world is prevalent in our craftsmanship, materials, imagery, and even our name,” company representatives note. INFO: 800-OPT-XCHG, optical-exchange.com |
| Doing Good, Looking Good |
TURA PRESENTS GEOFFREY BEENE EYEWEAROne of America’s design pioneers, the Geoffrey Beene brand is synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura’s newest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women, Tura representatives note. Geoffrey Beene Eyewear has launched with 12 men’s and 12 women’s frames. The assortment of plastic, metal, semi-rimless, and combination styles is defined by three main design themes: Signature Simplicity. Modern details mix with subtle sophistication. Each features the vertical four-bar signature. Attainable Luxury. Inspired by Geoffrey Beene’s jewelry, the frames feature marble inlays and metal decorative treatments. Distinctive Individuality. For the fashion-savvy, independent thinker, this collection offers modern, clean-lined designs that exude confidence. Geoffrey Beene donates 100 percent of its net profits to philanthropic causes, so the brand has special appeal to the fashion-foward customer with a social conscience, the company notes. Competitively priced, the brand delivers upscale styling for the budget-conscious consumer. INFO: 800-242-TURA, tura.com |
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To the Max
Zyloware rolls out MaxStudio.com Eyewear
MaxStudio.com Eyewear is a recent collection launched by Zyloware Eyewear that includes 11 styles and 27 sku’s inspired by the sophisticated, trendsetting brand, MaxStudio.com. The eyewear fills a niche for modern women seeking sophisticated and superior styling, company representatives note. Featuring subtle detailing, rich colors and finishes, as well as tonal and textural patterns in variety of shapes, each model shows off the globe MaxStudio.com logo. Colors for the collection are both wearable and capture the essence of the MaxStudio.com apparel 2013 trends.
INFO: 800-765-3700, zyloware.com
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