merchandising resources
Chloé Cool
Alicia Hoglund
To accompany the debut of the Chloé Eyewear collection, Marchon is releasing a series of point-of-purchase materials, including a mirror and a logo piece, as well as countercards and eyewear displays. Purchase requirements vary.
INFO: marchon.com
IN TRAINING |
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Vision-Ease Lens will host the 2013 VELA Forum Aug. 25 to 29, 2013, at Secrets Resort-St. James & Wild Orchid in Montego Bay, Jamaica, offering customers sales and marketing training and providing a chance to learn about industry trends and strategy to build momentum in their businesses. Customers can qualify to attend through working with their Vision-Ease Lens representative to set and meet growth goals. The four-day event provides opportunities for face-to-face networking among customers, retailers, and VEL leadership, and features renowned industry speakers. The Forum is open to all ECPs in Latin America, the U.S., and Canada. INFO: vision-ease.com 2012 VELA Forum attendees |
WHAT A VIEW! |
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Signet Armorlite has announced the PhotoViews photochromic lens promotion for lab and eyecare professionals. Now through June 30, individuals may visit the Signet Armorlite website, view a short presentation, take a short quiz, and be entered to win a PhotoViews photochromic lens demo kit. The kit, which includes a gray and a brown PhotoViews lens, cleaning cloth, and a branded neoprene bag, can be used two ways: as a photochromic lens demonstrator and as a product display. INFO: 800-759-0075, signetarmorlite.com/photoViewspromo |
Polaroid POP
Safilo has released the Polaroid Premium collection to the American market, and with it a variety of point-of-purchase materials. Items include a logo plaque, desk mirror, and metal tester, as well as a 10-piece rotating display, a 20-piece tower display, and 30-piece counter display. Purchase requirements vary per item, with a minimum purchase of five pieces.
INFO: safilo.com