Articles
Buyer's Forum
The Facets of Luxury
Buyer's Guide
Tools of the business
Continuing Education - An Easy Way to Select the Right PAL
By JENEAN CARLTON BA, ABOC, NCLC
Editor's Letter
Visually Merchandising a Luxe Look
News
License Lineup, VEW
Retail Ops
We are the Champions
Eye on Equipment
Maintenance Dos and Don'ts
FYI
News bits from the industry
Last Word
Sage Advice
Frame Introductions
New frame releases
Practice Advisors
How to Profit from Package Pricing
Trends Now
Fashion's Expanding Influence on—and off—the Runway
Lines and Launches
What's new for buyers
Merchandising Resoures
Sales drivers and promotions
New Times for Luxury
An inside look into what your customers really want in their high-end products—and the retail experience—today
By ERINN MORGAN
Ready or Not...
Meaningful Use of EHRs, Stage 2, is coming, whether you're prepared for it or not
By BRAD ROURKE
Luscious Lenses
Why pair that fab frame with a flat, clear lens when you can increase the luxe with lenses that pop? Here, some suggestions for lens add-ons that also bring on the style
By SUSAN TARRANT