merchandising resources
Alicia Hoglund
Show and Tell
In a recently released video, MYKITA provides ECPs and consumers a behind-the-scenes look at the care and precision that goes into making every MYKITA metal frame. The video, which is available on the company’s Vimeo page, was filmed at the MYKITA HAUS in Berlin.
INFO: mykita.com, vimeo.com/757512421
Ready to Launch
Transitions Optical, Inc.’s Signature VII adaptive lenses are set to launch on January 7, 2014. In preparation, Transitions is offering a variety of resources at signaturevii.transitions.com. ECPs can view the educational presentation, which provides information about the new lenses, and then take a short quiz to test their knowledge. Those who score an eight out of 10 or higher will unlock access to the Launch Kit, which includes staff training materials, demo lenses, and pointof- sale items.
INFO: transitions.com/pro,
signaturevii.transitions.com
California Cool
Oliver Peoples recently announced American philanthropist and journalist Amanda Randolph Hearst as the 2014 face of the brand. Led by famed photographer Lisa Eisner, the Resort/Spring 2014 campaign was shot in San Simeon, CA, at Hearst Castle, the beloved former estate of media mogul and visionary art collector William Randolph Hearst, Amanda’s great-grandfather. The iconic backdrop embodies the glamorous lifestyle that inspired the new eyewear collection. Images from the campaign can be seen on the Oliver Peoples website.INFO: oliverpeoples.com
FULL SPEED AHEAD
To show just how tough the Cocoons polarized fit-over glasses are, Live Eyewear has released a video to show the strength and durability of the frames…by running them over with a car. The video, which features the Slim Line model, goes beyond the in-person bend-and-flex demonstration to show how truly resilient the frames are. ECPs can share the video, available on the Cocoons website and YouTube channel, with consumers via social media channels and on their websites.
INFO: cocoonseyewear.com/videos, youtu.be/gIW2sX5Wqdk
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