news
Hot List: November 2013
Alicia Hoglund
Luxe Links 1
A recent study by Martini Media and comScore revealed the purchasing habits of U.S. affluent consumers. Between Black Friday and Cyber Monday 2012, affluents…
15%
were 15 percent more likely to make an online purchase compared with consumers with lower incomes
19%
spent 19 percent more per purchase
80%
spent 80 percent more than less affluent shoppers in categories like apparel and accessories
BIG Spenders 2
According to a new study by Unity Marketing, affluent consumers are spending an average of $3,702 per online purchase, and spending an average of five hours per week shopping online.
Mighty Mobile 3
ForeSee’s Luxury E-Retail Satisfaction Index revealed that more luxury brand shoppers (36 percent) are using mobile to research products, compare products or prices, purchase product, or use a company’s mobile app than non-luxury brand shoppers (25 percent).
Word Search
by Jenean Carlton,
BA, ABOC, NCLC
This word search includes terms related to luxury eyewear. For answers, go to Buyer’s Forum on page 76.
Accessible | Demographics | Managed | Refined |
Affordable | Demonstrate | Vision Care | Secure |
Bold | Describe | Materials | Selection |
Brand Identity | Displays | Merchandising | Sophisticated |
Brands | Elegant | Minimalistic | Touchable |
Communicate | Glamorous | Motivate | |
Components | Logo | Pricing | |
Craftsmanship | Luxury | Strategy |
Marcolin Acquires Viva
Marcolin SpA and its affiliates backed by leading European private equity firm PAI Partners together with HVHC Inc., the holding company for Visionworks of America, Inc., Davis Vision, Inc., and Viva Optique, Inc. (Viva International), have signed a Stock Purchase Agreement under which Marcolin has agreed to acquire Viva International. The acquisition, which is subject to satisfaction of customary closing conditions, is expected to become effective in the next few months.
Giovanni Zoppas, CEO of Marcolin, said, “The combination of the two companies will deliver significant extra value for our customers and brands, creating a truly global player in the industry as we look to expand our footprint with the support of PAI Partners.”
Backed by PAI Partners, which acquired a majority shareholding in the company in December 2012, Marcolin brings its history and financial background to Viva International. Following the acquisition, the combined businesses will be well positioned to offer customers differentiated value in the industry, company representatives note.
opti Munich Set to Kick Off 2014
Registration is now open for opti 2014 in Munich, slated for January 10 to 12. The show has established itself as an international premiere platform, particularly for newcomers exhibiting in opti boxes, where start-up companies present themselves to the international trade audience, often for the first time. This section is being extended to 12 boxes in 2014, up from eight boxes in 2013.
From major key players to smaller manufacturers, exhibitors from Germany and abroad rely on opti to present their new products from upcoming trends and technologies to new and unknown brands, show representatives note, representing some 500 exhibitors and more than 1,200 brands from international competitors throughout the industry. Trade shows invite visitors to think outside the box and use what they see for their own business. A visit to opti is no exception—it gives attendees new ideas and inspiration for everything from shop setup to marketing and advertising, including a number of new ideas that can easily be implemented in shops and display windows.
As an international industry gathering, attendees have the opportunity to meet colleagues from around the world. Discussions in a relaxed environment allow trade visitors to exchange ideas and information and discover useful tips for their own businesses—for example, at the Walk of Frame bar (Hall C1) or the Yes! lounge (Hall C4), which are established popular places to meet. In addition, the city of Munich is also worth the trip. Downtown Munich is just a 20-minute ride with the underground railway (U-Bahn) from the fairground Messe München.
INFO: opti.de/en
Luxottica Plans for Growth
Luxottica Group, S.p.A, has outlined its plans to invest $250 million in its retail operations over the next three years as part of its strategy to increase annual sales by more than a half billion dollars. The plan was discussed during the company’s Investor Day presentations in Mason, OH, last month.
Luxottica’s RONA (Retail Optical of North America) strategy includes continued growth for LensCrafters outlets through a dedication to digital technology through AccuExam, Omni Channel, and more, according to Eric Anderson, president and general manager of LensCrafters North America. AccuExam will be in 90 stores by the end of this year, and another 80 in 2014. Omni Channel is what the company is calling its multi-source and technology-heavy customer experience that includes 100 percent of sales associates using iPads as measurement, selection, and education tools by the end of this year. Also, LensCrafters stores are predicted to grow from 1,000 to 1,400 locations and provide expanded e-commerce offerings.
Other growth areas will include Pearle Vision and Target Optical. Pearle Vision is expected to grow to a 1,000-store primarily franchised network capable of going international by 2018. Luxottica notes plans to increase the number of Target Optical locations to 400 by 2016, and to nearly 1,000 by 2018. Its sunwear business is also expected to grow, with a global expansion of Sunglass Hut and a focus on flagship stores in key metropolitan hubs.
Essilor Enters Low Vision
Essilor International has acquired a majority interest of HumanWare, a company specializing in assistive technologies for people who are blind or have low vision. The acquisition sets the stage for Essilor to develop a global low vision offering.
Founded in 1988, HumanWare offers a range of low vision products, and most recently won the prestigious Silmo d’Or prize for innovation in low vision technology for its Prodigi personal vision assistant. In addition to the Prodigi line of digital magnification products, HumanWare offers productivity devices for the blind, digital audiobook players, and a handheld talking GPS system.
Safilo Appoints New CEO
In October, Luisa Delgado was appointed the new chief executive officer of Safilo Group and Safilo S.p.A., announced by the company on June 19, 2013. Delgado replaces Roberto Vedovotto, who will remain on the board of Safilo Group as a non-executive director.
Previously, Delgado spent more than 21 years at Procter & Gamble, serving as vice president and CEO for the Nordic region before joining Safilo Group as a non-executive director. She was also a member of the global executive board and chief human resources officer of SAP AG.
Cool Clicks
Prevent Blindness America recently launched a new program, See Jane See—Women’s Healthy Eyes Now, designed to provide women with information to protect their vision. The online educational program, which can be accessed by visiting seejanesee.org, includes free materials geared toward women across the age spectrum, from cosmetics safety to changes in vision during pregnancy to aging eye disease.
Oliver Peoples has relaunched its website, oliverpeoples.com. The revamped site will serve as a digital flagship for the company. The new site features four interactive categories—Optical, Sun, World of Peoples, and Working Opticians—as well as an editorial platform to convey the visual language of the brand and communicate the Oliver Peoples voice on a global scale.
Chain Link:
Pearle Vision Debuts New, Modern Store Design
In September, Pearle Vision unveiled its new store design, which features a fresh look both inside and out. Debuted in its Cleveland location, this new focus gives the 50-year-old eyewear retailer an updated, modern look and feel.
“Our team has worked diligently over the last year and a half to design a store that brings together our rich heritage; a warm and welcoming atmosphere; and modern displays, signage, and design elements that capture our brand essence,” says Srinivas Kumar, Pearle’s senior vice president and general manager. “Most important, our new floor plan brings the doctor forward, emphasizing our continued commitment to providing genuine eyecare to our patients.”
Pearle’s new store design features a combination of modern, eclectic design with traditional elements that represent the company’s history.
“Our logo, signage, and even our welcome desk feature a new, fresh green color,” says Kumar. “Behind the welcome desk—and in our waiting area—you’ll find our heritage walls with Dr. Pearle’s photo and early images of our brand. The wood desks, doors, displays, and blinds provide a warm, comfortable feel to the store.”
The new logo is highly modern, yet it includes “Est. 1961” within the logo as a tribute to founder Dr. Stanley Pearle and the first Pearle Vision.
In store, unique department callouts with large oversized letters, including “WOMEN,” “MEN,” “SUN,” and “YOUTH,” provide easy customer navigation. Modern and “floating” displays, featuring a variety of frames, are also utilized. The new floor plan also brings the doctor forward in the store and eliminates the walls between the retail section and doctor’s office. This creates a more open flow and atmosphere.
THE ROLLOUT
Four stores (both corporate and licensed) were part of Pearle’s alpha test of the new design, and Kumar says the look will be rolled out in 14 additional stores in 2014.
“All new Pearle Vision centers will feature the new design and many existing stores will be remodeled over time,” he says.
Looking to the future, Pearle Vision plans to continue to convert its corporate-owned locations to licensed ownership and open a number of markets for new development.
“We’ll also seek optometrists interested in licensing opportunities so that we can continue to expand the brand throughout the U.S.,” says Kumar.
— Erinn Morgan
LICENSE LINEUP
Allison SpA and Bencom Srl, part of the international fashion group Benetton Group, have renewed their license agreement for the production and worldwide distribution of both ophthalmic and sun frames under the United Colors of Benetton and Sisley brands.
Kenmark and Zac Posen have signed an exclusive deal for the design, production, and worldwide distribution of both men’s and women’s sun and prescriptive eyewear. The collection is expected to launch in Fall 2014.
Star Gazers
Safilo at the Emmys
In September, Safilo USA and Solstice Sunglasses treated talent and VIPs at the HBO Luxury Lounge at the Beverly Hills Four Seasons Hotel in honor of the 65th Primetime Emmy Awards.
VEW in Review
Last month, the optical industry headed west for the 2013 International Vision Expo West. The show, which was held October 2 to 5 at the Sands Expo and Convention Center in Las Vegas, celebrated its 25th anniversary in style with a kickoff party at TAO nightclub and a toast with attendees on the show floor.
VEW also showed a five percent increase in attendance over last year, drawing approximately 13,000 attendees from 89 countries. It showcased the latest in industry news, frames, lenses, equipment, and accessories, featuring some 5,000 brands, lines, and products from more than 425 exhibitors, and played host to more than 300 hours of continuing education, special events, celebrity appearances, and much more.
Here’s a peek at a few of the products and events that took place at this year’s show. For more information, visit the VEW website: visionexpowest.com.
Featured Products
1. ADLENS
Adjustables
The new Adjustables are continuously adjustable eyewear with a range of -6.00D to +3.00D that can provide near, intermediate, or distance vision at the turn of a dial.
INFO: adlens.com
2. ASPEX
Greg Norman style GN229
Designed with comfort and fit to complement all face shapes, the latest from Greg Norman eyewear is a men’s plastic model in matte black, tortoise, and navy.
INFO: aspexeyewear.com
3. BEST IMAGE OPTICAL
Arliss by Dolabany Eyewear
Expanding on the concept of its bestselling frame model, the Arnold, Arliss will be a different take on the retro design, debuting next year.
INFO: bestimageoptical.com
4. BOLLÉ
6th Sense
Designed for competitive cyclists, 6th Sense possesses an array of technologies for light weight, expanded field of vision, and aerodynamics, evidencing the company’s “equipment for your eyes” approach to making sunglasses.
INFO: bolle.com
5. BRIOT USA
eXpression
The eXpression all-in-one edging system features a series of upgrades while still offering an entry-level pricepoint. The system includes faster tracing, better shape modification, and an easy touchscreen.
INFO: briot.com/usa
6. CARL ZEISS OPTICAL
Officelens
Officelens has three styles, each offering a balance of width and depth where the wearer wants it most. Officelens Book has a wider field at three feet, Desk at seven feet, and Room at 14 feet.
INFO: vision.zeiss.com
7. CLEARVISION OPTICAL
DuraHinge
Created and designed for men who need a little more “muscle” in their eyewear, DuraHinge features a proprietary five-barrel hinge offering superior strength with the added flexibility of a spring hinge.
INFO: cvoptical.com/ourbrands/durahinge.html
8. COBURN TECHNOLOGIES
Simplicity Coater
The Simplicity Coater is a compact UV hard coating system that combines wash station, coating station, and UV cure station all in one enclosed, counter-top design, making it ideal for bringing coating in-house.
INFO: coburntechnologies.com
9. COSTA SUNGLASSES
580 Rx Sunrise Lens
Costa’s 580 sunrise lenses are ideal for fishing or hunting in early morning or late afternoon when light is low. Now, Costa’s sunrise lens is available in Rx.
INFO: costadelmar.com
10. ESSILOR OF AMERICA
Crizal Prevencia
Crizal Prevencia lenses offer protection from UV as well as harmful blue light (but let the beneficial blue light rays pass), while still protecting against glare, scratches, dust, and water.
INFO: crizalusa.com
11. ESSILOR INSTRUMENTS USA
Iness T
Iness T is an optical tracer that also offers accurate digital centering via its parallax-free blocker. Iness T eliminates the need for a separate mechanical tracer purchase.
INFO: essilorinstrumentsusa.com
A,B…CE
Attendees had access to 325 hours of continuing education, broken up into four key areas of interest–Business Solutions, Clinical/Medical, Optical Technology, and Contact Lenses. New tracks included a Specialty Spectacle Lens Track, Special Glaucoma Program, Macular Degeneration/Nutritional Supplements (Special Nutrition Program), New Government Regulations and Healthcare Updates, as well as the Chief eXperience Officer (CXO) Certificate Program, of which Eyecare Business was the official trade media sponsor.
12. EYEOS
Otis by eyeOs
Otis, by eyeOs premium reading eyewear, is a retro look that reflects the present with edgy current touches and will still rock in the future with its timeless design.
INFO: eyeoseyewear.com
13. HILCO
Leader C2 Sports Goggle
The new Leader C2 Rx sports goggle is an exciting new option in ASTM F803 Rx protective sports eyewear, designed and built from the ground up as the ultimate defense against sports eye injuries.
INFO: hilco.com
14. HOYA VISION CARE
Clarity and Harmony
Hoya launched Recharge EX3 coating and two PALs: Clarity and Harmony. Clarity, with a bigger distance field, is geared toward new presbyopes; and Harmony is for mature presbyopes who value the near field more.
INFO: thehoyafreeformcompany.com
15. KIO YAMATO
Kio Yamato Vintage KP141
A timeless classic reinvented with classic filigree and antique gold detailing, the new colors include blue tortoise, plumb tortoise, dark tortoise, and onyx.
INFO: kioyamato.com
16. LINDBERG A/S
Lindberg N.O.W. model 6508
Lindberg N.O.W. frames combine the benefits of a slim, lightweight composite front and slender, unobtrusive titanium temples. Each frame weighs only 2.3 grams.
INFO: lindberg.com
17. LUXOTTICA
Emporio Armani style EA 4019
Inspired by the “Kajal” fashion show, the collection conveys a surprising sense of color. With contrast and original material and color matches, the precious details and clear-cut lines of this eyewear define pure and contemporary elegance.
INFO: luxottica.com
18. MARCHON
Karl Lagerfeld/Italia Independent capsule collection
Marchon Eyewear, licensee of Karl Lagerfeld eyewear, and Italia Independent Group, an Italian eyewear and communications company, have signed a two-year agreement to design a capsule collection of eyewear featuring three sun and three optical styles.
INFO: marchon.com
19. MARCOLIN
Swarovski ‘Diva’ (SK0061)
This style features a black acetate and shiny palladium metal front in bold contrast to a white shimmer-effect fabric. The soft cat-eye shape is elegant and draws inspiration from the 1960s.
INFO: marcolinusa.com
20. MATCH EYEWEAR
Adrienne Vittadini Eyewear
The Fall/Winter Collection debuts with 10 new ophthalmic styles bringing a rich color palette and thoughtful details to sophisticated silhouettes for a fresh yet timeless elegance.
INFO: matcheyewear.com
21. MOREL
Lightec's Alpha 24
Alpha 24 is an all-metal, über-slim women’s concept which complements the recent Alpha 23 men’s collection.
INFO: morel-france.com
22. OGI
Seraphin Sandburg (style 8801)
Fine and flexible with smart colorations, this addition to the Seraphin collection is a plastic style that offers a refreshing update on and alternative to oversized and chunky acetate looks.
INFO: ogieyewear.com
23. QSPEX TECHNOLOGIES
Nano Lab
The Nano Lab is a compact lens fabrication system combining QSpex’s mold technology with an automated fill unit and faster curing and anneal chambers that handle up to four lenses at once.
INFO: qspex.com
24. REPTILE SUN
Model Taipan
Reptile hits the urban pulse with model Taipan. This edgy square wrap style looks hot and hip on almost every face-for a mainstream yet classic look.
INFO: reptilesun.com
25 SAFILO USA
Tommy Hilfiger style TH 1241
Part of the “Back to University” Collection, this unisex acetate optical frame features a square, vintage-inspired silhouette with metal temples with the brand’s iconic flag logo.
INFO: safilo.com
26 SANTINELLI INTERNATIONAL
LE-700
Santinelli’s LE-700 is a powerful edging station offering desired tracing, edging, and blocking features in an easy-to-use, compact unit, priced for a budget-conscious consumer.
INFO: santinelli.com
27. SCHNEIDER OPTICAL MACHINES
CB Connect
The CB Connect expands the system of the all-in-one surfacing center DSC Prolab with an alloy-free blocking solution. It uses Connex, a “green” blocking media that is environmentally friendly.
INFO: schneider-om.com
28. SERENGETI EYEWEAR
Aerial
A member of the brand’s new Pilot collection, Aerial has a premium titanium frame for light weight and flexibility. Ultra-light, photochromic glass lenses deliver the best possible optical clarity.
INFO: serengeti-eyewear.com
29. SHAMIR INSIGHT
Computer, Workspace
Two new occupational/office lenses, Shamir Computer and Shamir Workspace are designed for workers who need wider fields for near work (five feet) or slighter farther away (10 feet).
INFO: shamirlens.com
30. SIGNET ARMORLITE
See the Colors of Life
Signet Armorlite introduces its new campaign and branded message, “See The Colors of Life,” to support iSync Technology in its Kodak progressive lenses.
INFO: signetarmorlite.com
31. SILHOUETTE
Titan Harmony
Titan Harmony breaks boundaries with its innovative design, the quintessential reflection of Silhouette’s high standards of technology and craftsmanship that contrasts a high-tech titanium luster with a silky, matte decorative element.
INFO: silhouette.com
32. SMITH OPTICS
ChromaPop
Smith’s ChromaPop lenses—polarized lenses designed to optimize color and increase visual clarity—are now Rx’able and available in four tints: Polarchromic Ignitor, Polar Brown, Polar GrayGreen, and Polar Platinum.
INFO: smithoptics.com
33. SPY, INC.
Happy Lens
SPY announces the release of its proprietary Happy Lens technology in Rx form, allowing those who need vision correction to see and feel better. Available soon.
INFO: spyoptic.com
34. TRANSITIONS OPTICAL
Signature VII
Transitions Signature VII with Chromea 7 technology is the new generation of the flagship photochromic product, offering an optimal lens for maximum indoor clarity and responsiveness to UV outdoors—even in indirect UV exposure.
INFO: transitionssignature.com
35. VISION-EASE LENS
Advanta
The new Advanta lens is a spherical FSV polycarbonate lens. With flatter front curves, universal AR compatibility, and SFSV base curve alignment, the lenses offer ultimate versatility.
INFO: visionease.com
36. VIVA INTERNATIONAL GROUP
Magic Clip Model M 414
Viva’s new Magic Clip Eyewear Fall 2013 men’s styles feature handmade acetate, an updated color palette, and the versatility of magnetized polarized lenses.
INFO: vivagroup.com
37. VSP OPTICS GROUP
Sunsync
Sunsync lenses, high-performance photochromic lenses designed to complement the UNITY portfolio, are available in brown or gray and in CR-39, polycarbonate, Trivex, and 1.67 materials.
INFO: vspopticsgroup.com
38. WESTGROUPE
KLiiK denmark 506
K-506, a stainless steel rounded cat-eye model with a striped pattern on the front and temples, is available in black stripe, brown stripe, cherry stripe, and aubergine stripe and in size 50/18-140.
INFO: kliik.com
39. WILEY X
WX Arrow
Wiley X’s WX Arrow, an addition to the popular Climate Control Series, features various frame colors and is available with the new Rx Rim System to expand Rx ranges to +5.00 and -7.00.
INFO: wileyx.com
40. YOUNGER OPTICS
Adage
Adage lenses offer large zones, ultra-short fitting height, and symmetrical power distribution, now with all the benefits of the Trilogy Trivex lens material.
INFO: youngeroptics.com/adage