Articles
6 Ways to Build Your House Brands
A house brand renaissance features expanded niches and technological advances as well as presentation and service tips
By AMY SPIEZIO
Ask the Labs
AR Solutions
Business 101
Tracking Stats and Staff Reviews...How to Build Motivation and Productivity
News
Cool Clicks, License Lineup
Frame Introductions
New frame releases
FYI
News bits from the industry
Retail Ops
Year-End Initiatives
Last Word
Messaging
Marketing Matters
The New Customer Service
Fix and Fit
The Slippery Slope
The Big Question: Buy Versus Rent
Experts weigh in on the key things to consider when you’re deciding whether to rent or buy a location for your eyecare business
Greentailing 101
Bringing eco-friendly frames into the dispensary for added profits— plus a roundup of the latest in bio-based, biodegradable, and greener eyewear options
By ERINN MORGAN
High-Tech Measuring
Digital measuring devices can do more than just help deliver customized precision; they aid in transitioning patients to high-end lenses and up your high-tech cred
By SUSAN TARRANT
Merchandising Resources
Sales drivers and promotions
Lines and Launches
What’s new for buyers