merchandising resources

Alicia Hoglund

Fresh Faced REM Eyewear has tapped music legend Willie Nelson to be the face of the John Varvatos Fall 2013 collection. In addition to point-of-purchase materials, REM has released a campaign film on its YouTube page featuring Willie Nelson and his sons, Lukas and Micah, who are both emerging artists. INFO: remeyewear.com, youtube.com/watch?v=XX4qrcAOqBU

Oh, It’s Magic

Viva International Group has added two new styles for men to its Magic Clip Eyewear Fall 2013 collection. To help promote the line, the company has released a coordinating countercard that features Magic Clip style M406 in both black and brown.

INFO: vivagroup.com

Back to University

Safilo Group has debuted the Fall 2013 Tommy Hilfiger eyewear collection, “Back to University.” To accompany the latest campaign, Safilo has released two new point-of-purchase materials featuring imagery inspired by the brand’s preppy, collegiate heritage. Items include a twosided banner as well as a countercard.

INFO: safilo.com

Rock Steady

Marchon has debuted two exclusive styles to its Valentino collection: Rockstud Rouge and Rockstud Noir. To highlight the special editions, as well as the Fall 2013 Valentino line, Marchon offers a variety of point-of- purchase materials, including a large sun poster with easel back and countercards featuring imagery from the campaign.

INFO: marchon.com