merchandising resources

Beautiful bebe

Alicia Hoglund

This month, Altair Eyewear debuts the bebe Fall 2013 Collection, which features luxurious stone details, sculpted animal prints, and structured pyramid studs. To help ECPs highlight the collection in stores, Altair is offering coordinating point-of-purchase materials, including a dispensing mirror as well as one-, five-, 10-, and 36-piece displays.

INFO: altaireyewear.com

Let’s Hear it for the Boys

To accompany the launch of the Skechers Fall 2013 Men’s Collection, Viva International Group has released coordinating point-of-purchase materials featuring imagery from the campaign. Items include a countercard, double-sided vinyl image banner, and a window cling, as well as a logo frameboard plaque.

INFO: vivagroup.com

Back to School Transitions Optical, Inc., has introduced a new education course and videos to help ECPs better meet the needs of their culturally diverse patients and develop or enhance their own multicultural strategies. Titled “Multicultural Best Practices,” the course provides strategies for reaching diverse consumers and promoting cultural competency via case studies and insights from members of Transitions’ Diversity Advisory Board and winners and finalists of the Transitions Academy Awards program. The free course, as well as a supplemental series of best practices videos, can be viewed at myculturaltoolkit.com. INFO: transitions.com/pro

Big Rewards

Through Vision-Ease Lens’ new promotion, “In Search of Progressive Cash,” registered ECPs and retailers can earn $10 for every pair of qualifying Anthology Series progressive lenses they sell now through December 31. Checks will be distributed two to four weeks following the end of the month ($50 minimum). Awards not reaching the minimum during the promotion period will be given at the end of the promotion.

INFO: velrewards.com

Times Three

REM Eyewear has released a new 3-D countercard to promote its popular Surface Eyewear collection. The countercard features the 2013 Face of Surface contest winner, who was selected by fans of REM via the company’s Facebook page earlier this year.

For a limited time, REM customers will receive the interactive 3-D countercard, including the display frame, free of charge with the purchase of six Surface frames.

INFO: remeyewear.com

In the Studio

Match Eyewear will officially launch its newest collection, AV Studio, a new partner brand to Adrienne Vittadini Eyewear, at Vision Expo West next month. To accompany the collection, which is geared toward women ages 20 to 35, Match has released coordinating point-of-purchase materials, including a countercard and a brand ID plaque.

INFO: matcheyewear.com

Hit Refresh

Zyloware announced the reintroduction of Via Spiga with an entirely new and more fashion-forward collection, along with a number of merchandising materials for ECPs. Items include two easels, a double-sided poster, signature plaque, dispensing mirror, and one- and four-piece displays.

INFO: zyloware.com

Flex Your Muscles ClearVision Optical introduces DuraHinge, a new eyewear collection designed specifically for men who need a little more “muscle” in their eyewear. Customers who purchase six DuraHinge frames from September 1 through October 31 will receive two complimentary frames as well as a three-piece display to help showcase the collection. INFO: cvoptical.com