LINES & LAUNCHES
Brand New
The newest sunwear and ophthalmic eyewear collections from around the globe
SUN SET
MOREL’S ÖGA LAUNCHES FIRST SUN COLLECTION
Design and functionality, the foundation of the ÖGA collection, have contributed to 15 years of the brand’s success with ophthalmic eyewear. Now Morel releases its first collection of polarized sunglasses from ÖGA.
The new models are in tune with brand’s identity, centered on functional design with a focus on its patented flex-hinge system. The colored design of the visible spring blade extends along the inner temple in a bright rubber line (green, blue, red, orange, and yellow) as the flex-hinge with cam return and anti-rocking effect become an integral part of the product’s aesthetic.
ÖGA Sun is available in six distinctive shapes for men, four suitable for corrective lenses, and two shapes that are more curved. This collection includes a range of sizes from 58 to 63.
INFO: morel-france.com
TO THE MARKET
All six models are fitted with polarized polycarbonate lenses and are equipped with an anti-reflective coating on the inside surface. The lens colors include gray, green, and blue. Some models are available with a mirrored finish and others are gently graduated.
SAFILO BANNER
SAFILO COMBINES, REBRANDS, AND RELAUNCHES
Safilo USA’s proprietary ophthalmic collections, Elasta by Safilo and Emozioni by Safilo, will take on a new name and look in 2015. These collections will be rebranded as Safilo. Starting in January, Safilo USA will roll out 12 styles under the Safilo brand, including eight new styles with the Elasta 80 hinge, the latest evolution of the company’s Elasta hinge, as well as four classic Safilo styles from the brand’s existing international collection.
Current in-line Elasta by Safilo and Emozioni by Safilo styles will continue to be sold in the U.S. marketplace under the Safilo banner. The Safilo collection will be made in Italy, a key pillar of the brand’s DNA. Eight Safilo styles (three women’s and five men’s) are part of the January U.S. release. These ophthalmic frames blend style and innovation, with a twist for technical performance.
The Safilo line will also utilize XE 4066 polymer, an ultra-lightweight, highly resistant plastic material that hasn’t been used in the eyewear industry previously, but will debut in the new SA 1023 and SA 1024 men’s styles and the SA 6021 women’s style. This polymer allows for the creation of ultra-slim profiles and matte/transparent color combinations.
Dedicated cases (dark gray for men and light gray for women) will be provided with each frame. P.O.P. materials include a one-piece display, a three-piece display, and a mirror.
INFO: safilo.com
TO THE MARKET
“This important rebranding effort in the U.S. is a strategic move by the company to streamline its proprietary brands in order to develop brand continuity on a global scale and take advantage of creative synergies and operational efficiencies.” — Glenn Rusk, commercial head of Safilo North America.
WEARABLE ART
MAUI JIM INTRODUCES LUXURY SUNGLASSES BASED ON CHARLIE LYON’S ARTWORK
Maui Jim’s first ultra-luxury sunglasses collection, titled You Move Me, colorfully interprets Hawaiian flora and fauna through paintings by internationally renowned Hawaiian artist Charlie Lyon. Lyon’s work was transferred onto silk and handcrafted into numbered, limited-edition sunglasses.
Artwork for the collection is based on a painting by Lyon that is evocative of the Maui Jim lifestyle.
The collection is anchored by two Crystal/Silk frame shapes—a rounded, oversized frame (style 280) and a squared-off, slightly retro frame (style 277)—and combined with PolarizedPlus2 lenses. However, no two Crystal/Silk frames are alike. The silk was individually cut and embedded in crystal acetate, giving each sunglass its own beauty. Only 270 pairs of Crystal/Silk style 280 and 290 pairs of Crystal/Silk style 277 will be made.
Maui Jim also is producing printed acetate frames of the Lyon painting in three distinctive color variations. The printed acetate frames use ultra-high-quality printing techniques to bring out the fresh, true hues of the painting on deep navy, peacock, or black backgrounds.
Only 500 pairs of these printed acetate frames, also made in the collection’s two shapes, will be manufactured.
INFO: mauijim.com
TO THE MARKET
“The art was inspired by seeing my familiar Hawaiian environment through new eyes with a newfound level of clarity and vitality. In the painting, you see the swirling sea turtles that I spy under my surfboard in the deep-blue sea. I’ve added the butterflies that float outside my studio through the banana trees and tropical flowers.”
— Charlie Lyon, artist
HYPER ACTIVITY
MARCHON ROLLS OUT NIKE FLEXON HYPER COLLECTION
Nike Vision introduces the Nike Flexon Hyper collection, a new line that combines the wearable style and lightweight comfort of plastic-framed eyewear with the progressive strength and flexibility of Marchon’s advanced memory metal—Flexon.
Designed specifically for active people who are tough on their frames, the Nike Flexon Hyper collection is built with a dual-injected manufacturing process featuring a TR-70 chassis sealed inside rubber, with Nike Flexon encased in the bridge.
All three materials are ultra lightweight and flexible, and thanks to Nike Flexon’s memory properties, the frames can bend, but are engineered to return to the original fit and shape.
The result? Company representatives say: “Comfortable, more durable frames that are designed to take on the abuse of life.”
The Nike Flexon Hyper collection includes two youthful, wearable shapes, Nike 4258 and Nike 4259. Both styles feature a waffle tread pattern and cantilevered hinges where splashes of accent color reveal dual-injected inner frame material. The same accent color also lines the lens grooves.
The Nike 4258 is available in black and photo blue, dark magnet gray and volt, and space blue and hyper jade. Nike 4259 is available in black and volt, dark magnet gray and black, and cargo khaki and hyper crimson
INFO: marchon.com
TO THE MARKET
“The main goal was to completely reshape the look and feel of Flexon by creating something fun, flexible, and irreverent—but also at the top of its game.”
— Carl Allen, senior designer for Marchon Eyewear
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