LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

RUNWAY ROLL OUT

SAFILO PRESENTS FENDI

Fendi presents its Spring/Summer 2014 eyewear collection, produced and distributed by Safilo Group, showcasing exclusive sunglasses and optical frames dedicated to the contemporary, feminine woman.

The new collection includes sophisticated models featuring unique shapes and iconic detailing, such as the Fendi monogram, the striped “Pequin” motif, and the celebrated 2Jours metal embellished decoration.

The black and tobacco Pequin stripe motif is a Fendi icon

Skillful manufacturing techniques enhance the new glasses’ premium quality materials, such as optyl and exclusive acetate, celebrating the iconic fashion house’s savoir-faire as well as its timeless elegance.

The color palette consists of refined shades and edgy color contrasts drawn from the accessory collection, including opal mud, brick red, and peach, matched with tinted or mirrored sun lenses.
INFO: 800-631-1188, safilousa.com

TO THE MARKET

“I’m very excited about the Spring/Summer 2014 Fendi collection. Our partnership with Fendi has allowed us to create eyewear that perfectly reflects the Fendi spirit and heritage.

“Intense research on exclusive materials, along with expert craftsmanship, make these sunglasses fashionable and artisanal at the same time. We have rediscovered traditional tortoise-shell shades paired with unexpected color blocking. The collection is colorful but infinitely wearable.”

— Massimo Zuccarelli, Safilo International creative director

HISTORY OF O

OAKLEY LAUNCHES HERITAGE COLLECTION

Thirty years ago, few Tour de France riders bothered with sunglasses. Some wore aviators and generic frames in competition, and those shades provided little more than a fashion statement—until the founder of Oakley introduced Eyeshades, true performance eyewear.

Celebrating three decades of innovation and creativity, Oakley presents its Heritage Collection. The idea here isn’t as simple as resurrecting old designs and connecting with the “old is new again” popularity of vintage looks.

Eyeshades was developed in the 1980s for competitive riders

Oakley brought back some of its most ground-breaking designs—Eyeshades, Razor Blades, and Frogskins—and favorite colors, and also applied those colors to some of its current performance eyewear. Each frame in the Heritage Collection comes with a custom Microclear bag decked out with art that celebrates the company’s progressive design philosophy.
INFO: oakley.com

TO THE MARKET

“It’s called the Heritage Collection, and the idea here isn’t as simple as resurrecting old designs and connecting with the ‘old is new again’ popularity of vintage looks; this means more. It’s about the incredible inventions that rocked the world with fresh ideas and new possibilities.

“It’s a celebration of iconic pieces that give a glimpse of the future: the ongoing heritage of Oakley.”

— Declan Lonergan, Oakley’s North American eyewear manager.

{FRAME GALLERY}

PURE TITANIUM

CLEARVISION UNVEILS PURITI COLLECTION

ClearVision Optical launches PuriTi, a 100-percent titanium eyewear collection for men. Designed with eyecare professionals in mind, PuriTi titanium eyewear showcases timeless design and high-quality materials in a competitively priced, private-label collection.

PuriTi titanium eyewear provides fashionable and functional excellence through sleek, modern designs and technologically advanced construction.

Each lightweight, handcrafted design is enhanced using an innovative ion-plating technique that provides strength and richness in color. Ideal for the aspirational man seeking clean, high-quality designs, PuriTi also provides the hypoallergenic, anti-corrosive benefits associated with titanium.

The collection is positioned as a high-end men’s fashion brand that’s available at an attractive opening pricepoint. The collection launches with six styles, with more designs coming in spring 2014.

Key features include integrated spring hinges, stainless steel screws, and cellulose acetate tips. Subtle details include carbon fiber inserts, textured tooling, and architectural temple piercings. Frames are available in masculine colors, such as brown, gunmetal, black, and pewter.

A full suite of in-store merchandising materials is available for the PuriTi titanium collection, including a unique brand ID, a brand countercard, a consumer-facing features countercard, a hanging banner, and a custom window display.
INFO: 800-645-3733, cvoptical.com

STRONG MOVES

MOSCOT ROLLS OUT TITANIUM COLLECTION

Moscot, a New York City institution known for its iconic eyewear, has added to its collections with the addition with The Moscot Originals-Titanium Collection, consisting of The Lemtosh-T, The Miltzen-T, The Nebb-T, and The Zolman-T, four of Moscot’s most popular frames refashioned in titanium.

The collection marries the distinctive characteristics, look, and feel of each style with titanium to create streamlined, lightweight silhouettes, which are still unmistakably Moscot Originals. Made from strong, hypoallergenic, pliant material, they can be easily adjusted for the perfect fit.

The Moscot Originals Collection is based on styles from the Moscot family archives from 1930 through 1970, celebrating the classic good looks and timeless designs created in past decades. The eyewear retains the authenticity of the original frame styles, including period details, traditional hardware, and sunglass lenses that precisely duplicate the old-school colors.
INFO: 866-667-2687, moscot.com