MERCHANDISING RESOURCES

GOT IT BAD(GLEY)

The McGee Group now offers a variety of promotional materials to help ECPs highlight the latest frame styles from the Badgley Mischka collection. Items include a platform display, three-tier display, logo plaque, box countercard set (horizontal and vertical, each box card is double sided), and oversized floor card, as well as a look book.

INFO: 800-966-2020, mcgeegroup.com

GET IN THE GAME

With the XXII Winter Olympic Games set to commence next month, now is the perfect time to bring your sporty frames front and center. Marchon’s X Games Eyewear, including the X Games featuring Flexon sub collection, reflects the attitude and style of the X Games athlete with progressive shapes and sporty, unique colors. Marchon offers promotional materials for the collection via a 12.75 x 8-inch bifold countercard.

INFO: marchon.com

SPREAD THE WORD

HOYA Vision Care offers a variety of office materials to educate patients about HOYA lenses. A supplement to the patient questionnaire, patients can complete the HOYA Waiting Room Intake Card, which focuses on LifeStyle 2 lenses and blue light. The card helps qualify their vision needs, activities, and blue light exposure prior to their appointments. The Waiting Room Brochure highlights problems associated with blue light, including the risks and how HOYA lenses can help.

INFO: thehoyafreeformcompany.com

BLACK & WHITE

To ring in the new year right, ClearVision Optical is offering a stylish reward: from now through February 28, ECPs who purchase six or more frames from the Marc Ecko Cut & Sew collection will receive two free frames as well as two branded t-shirts.

INFO: cvoptical.com

{TIP OF THE MONTH}

Whenever you create a display, work in sets of three. If you’re arranging by height, have a tall, taller, tallest.

—RICK SEGEL, “The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling”