MERCHANDISING RESOURCES

Helpful Tools

Sales drivers and promotions

SUMMER GLAM

In order to capture the glamour and energy of the Michael Kors brand, Marchon has created a suite of point-of-purchase materials for in-store use. Materials include a mega banner, countercard, and postcard. There is no minimum purchase for all qualified Michael Kors accounts.

INFO: 800-645-1300, marchon.com

WHAT A HAMM

Vision-Ease Lens has released new marketing materials for its Coppertone Polarized Lenses featuring U.S. soccer legend Mia Hamm. Materials include a window cling, life-size cutout of Hamm wearing Coppertone Polarized Lenses, and a countercard. Perfect for summer, the company also offers a video in which Hamm helps ECPs educate customers about the benefits of the lenses, specifically related to blocking UV rays and filtering harmful HEV (high-energy visible) light.

INFO: 800-32803449, vision-ease.com

PARTY ANIMALS

Tura’s oio line of kids’ eyewear communicates its spirited and colorful theme in its latest marketing materials that feature a child’s birthday party, emphasizing the playful nature of children. ECPs can choose from a variety of merchandising materials, including countercards, posters, and fan show card. Tura customers can also request a party poster featuring both girls and boys in a fun, playful environment.

INFO: 800-242-TURA, tura.com