LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

CATCH A WAVE

SILHOUETTE LAUNCHES TITAN NEW WAVE COLLECTION

Silhoutte’s latest, the Titan New Wave Collection, integrates eyewear innovation and aesthetic purity with flexible titanium construction and invisible technology. Dynamic yet subtle, the styles feature a lens mounted using a pioneering integrated nylon thread technology developed by Silhouette. A nylon thread is drawn through the inside of the top bar with maximum precision for a truly minimalist mounting and highly functional design (permanent hold with no screws). Moreover, the ergonomically shaped top bar conforms harmoniously to the natural form of the eyebrows and face.

Titan New Wave continues Silhouette’s commitment to ongoing innovation, exceptional design values, and the systematic exploration of new materials, company representatives note. Designed by Gerhard Fuchs, who also created the Minimal Art, this model employs Silhouette’s signature rimless, hingeless, and near-weightless qualities for unrestricted vision and optimum wearing comfort. Resilient and futuristic, constructed from highly flexible advanced titanium, the New Wave styles offer perspective in any situation and are ideal for the active, demanding urban lifestyle. There are two models available in four colors.

INFO: silhouette.com

UNLIMITED STYLE

COSTA PRESENTS LIMITED EDITION SUNGLASS COLLECTION

For outdoor enthusiasts looking to add a little pop of color to their summer season, Costa has released a five-style limited-edition frame collection featuring select sunglasses for 2014. The styles feature unique frame color choices, including the red-to-orange ombre Matte Sunset Fade and the fading blue Matte Caribbean Fade, available in Costa’s Caballito, Cut, Cat Cay, and Prop styles. Cut and Prop limited editions also have a new Matte Tortuga Fade lens, featuring a gradual tortoise-to-green frame. The new lightweight, semi-rimless Austin style is offered for a short time in the Realtree AP Pink camouflage pattern. The opaque Matte Crystal with Blue Trim limited edition frame color gives Costa’s Blackfin, Corbina, Saltbreak, and Zane a whole new look. The blue no-slip Hydrolite rubberized interior trim and temple tips provide superior comfort fit with a distinctive style.

“These are frame colors you have to see to believe,” says Chas MacDonald, president of Costa Sunglasses. “They’re unique and bold, featuring all of the Costa performance technology and quality craftsmanship you’ve come to expect.”

INFO: 800-447-3700, costadelmar.com

TO THE MARKET

Costa’s limited-edition sunglass styles are hand assembled in Daytona Beach, FL. The brand is known for its 100 percent polarized 580 lens technology, which blocks yellow light from entering the eye, creating razor-sharp color enhancement and eliminating reflective glare. Costa has also been recognized as a leader in conservation, as it works to protect fisheries and water habitats around the world.

SKINNY IN THE SHADE

SUNGLASSES ADDED TO MODO PAPER THIN TITANIUM COLLECTION

Following the success of Modo’s Paper Thin ophthalmic collection, the Soho, NY-based independent eyewear company is adding five sun designs to the ultra-thin titanium assortment. Modo Paper Thin sunglasses feature lenses that incorporate high chromatic definition technology (HCD). These high-performance lenses are polycarbonate, polarized, anti-reflective, and anti-smudge.

With superior optical quality, the HCD technology creates less stress on the eyes, increases visual acuity, and provides a faster reaction time for users when wearing them during activities. The semi-flash mirror embodies an AR coating to prevent glare as well as a hydrophobic coating to reduce marks.

The new launch is an expansion of the brand’s P-T line, and includes modified retro and aviator styles. Each model comes in four colors. The new collection features three men’s styles, one unisex, and one women’s frame.

The women’s frame is a retro-inspired style with a rounded cat-eye shape that gives a modern, elegant look. Colors include black, tortoise, aqua, and dark purple. The unisex sun option is an aviator with a comfortable and durable frame that features teardrop lenses. The men’s models are rectangular aviators that provide a structured look and feel.

The sun collection embodies the brand’s vision of minimalistic and flexible eyewear, representatives say.

INFO: modo.com

TO THE MARKET

Inspired by the cutting-edge technology that was introduced in the MODO P-T collection, the line pairs ultra-elastic polyamide TR 90 inserts with beta-titanium. At 6.8 grams and measuring only 0.6 mm in thickness, the MODO P-T line offers the wearer the highest level of comfort, Modo representatives note.

DESIGNED TO CELEBRATE

SAFILO MARKS 80TH ANNIVERSARY WITH MARC NEWSON COLLECTION

Safilo celebrates the 80-year history of its namesake brand by launching a special capsule collection created in collaboration with Australian designer Marc Newson. Four ophthalmic frames will be available from select U.S. opticians.

Founded in 1934, Safilo, the brand that has long been marketed and distributed in the U.S. as Elasta by Safilo and Emozioni by Safilo, pays tribute to this significant anniversary by creating a line that combines tradition and innovation, know-how and design—the values that identify this brand.

Among the principal features that unite Safilo and Marc Newson in the project’s core vision are the primary use of state-of-the-art components, the concepts of transparency and transformation, and the reinterpretation of the past.

“Safilo celebrates 80 years of genuine passion for trendsetting eyewear. We want to share our unique story of cutting-edge Italian heritage, savoir faire, quality, and innovation through an exclusive partnership with Marc Newson,” says Luisa Delgado, CEO of Safilo Group.

“For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence, presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective,” adds Newson.

INFO: safilo.com