LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

A stylized H marks the new HUGO collection

HE’S THE BOSS

SAFILO ROLLS OUT HUGO OPHTHALMIC EYEWEAR COLLECTION

HUGO Eyewear launches in the U.S. with a Spring/Summer 2014 collection. The eight styles combine cutting-edge design, contemporary inspiration and an avant-garde personality, reflecting the unconventional and contemporary essence for which the brand is known.

The optical launch collection features innovative technical details and minimalist shapes. Aesthetics are combined with functionality to ensure maximum comfort as well as a clear design language. Essential and modern, these unisex acetate and optical frames have a square shape and a bold profile. A sophisticated color palette and refined transparencies highlight the models’ technical details and lend an aura of minimalist elegance. A new design element of two parallel lines creates a link to the brand name and the letter “H.”

Colors include shades of black/transparent red with black/transparent red temples, havana/crystal with transparent brown temples, gray/crystal, blue havana with gray/transparent blue temples, green havana with black/crystal temples, dark havana/crystal, black/transparent olive temples, and gray/all-over crystal.

INFO: safilousa.com

Minnie’s bow is a cute temple accent

LAND OF IMAGINATION

IT’S A WHOLE NEW WORLD FOR DISNEY EYEWEAR AT LUXOTTICA

The new Disney collection from Luxottica features 14 styles between boys and girls (six male and eight female models).

The styles are segmented between three Princesses looks, two Tinker Bell styles, and three Minnie-inspired frames for girls. For Princess devotees, the options include Ariel, Rapunzel, and Cinderella. In addition, three Mickey-inspired frames play on one of the top character franchises in the world with universal awareness. Also, three “Cars”-driven styles appeal to the youngest filmgoers, tapping into one of the most popular movies for boys ages 2 to 8. The fun, sleek styles are constructed in durable materials with nine plastic and five metal options.

Colors include girly tones of satin pink/gold, satin brown/gold, satin purple/gunmetal, satin light blue/gunmetal and satin sea foam/gunmetal, while the more boyish styles feature hues such as satin black/green on black, satin navy/blue on navy, and satin gunmetal/cool gray on red.

INFO: luxottica.com

Clear and light nylon frame

MISTY MAGIC

OVVO OPTICAL LAUNCHES MIST SUNGLASS COLLECTION

Adding to the existing ophthalmic eyewear line, OVVO optical has introduced the Mist sunglass collection. Transforming the way in which patients see, the Mist sunglass collection delivers maximum style through minimalist design, company representatives note. The collection features four styles, each in two color variations.

Nylon frame fronts enhanced by surgical steel titanium temples and featuring the classic OVVO patented screwless hinge offer the lightest experience in flexibility, durability, and fit. Weighing in at 0.4 oz and finished in sheer matte colorations, the collection is geared toward a consumer looking for effortless style that will stand the test of time.

The new nylon sunwear also features Zeiss lenses.

“Due to the overwhelming popularity of our MIST collection, we are happy to announce the addition of super light sunglasses. Delivering maximum style through minimalism in design, MIST sun styles feature Zeiss lenses offering the optimum in visual acuity,” says Margaretta Augustyn, president of OVVO.

INFO: ovvooptics.com

A touch of sparkle refers to classic Tura styles

BLAST FROM THE PAST

TURA INTRODUCES LEGENDS COLLECTION

Tura Inc. debuts the Tura Legends Collection, a series of retro-inspired frames that pays homage to the brand’s rich history. These ophthalmic frames and sunglasses put a fresh spin on iconic designs from glam’s golden age. With the introduction of the collection, Tura brings its fashion offerings full circle, company representatives note.

Tura’s legacy is filled with jewelry-embellished styles using interesting and innovative techniques. Revamped from designs pulled from the vault and updated with a modern edge, the Legends Collection’s styles offer luxurious elegance for today’s sophisticated woman.

This dynamic collection features rich enamels, Swarovski crystals, gold and silver leaf inlay, and fabulous jewelry-inspired temples that are created using only hand-set applications. All styles are made in Europe or Japan, and feature high-quality materials and trendsetting shapes and designs.

Tura’s Legends Collection includes 10 new designs with three Limited Edition frames, which will be individually numbered.

Marketing materials capture Tura’s desire to create living legends from the company’s archives by showcasing vintage frames as inspiration for the new designs. The Tura “Legends Collection” catalogue revisits all of the inspirational vintage pieces. Also available is an 11 x 7-inch bi-fold countercard leveraging the vintage pieces utilized to design the new Legends Collection frames for May 2014.

INFO: tura.com