LINES & LAUNCHES
Brand New
The newest sunwear and ophthalmic eyewear collections from around the globe
WITH A TWIST
SILHOUETTE UNVEILS LITE TWIST COLLECTION
Silhouette’s new LITE-Twist collection has an unusual temple design—a flat, pre-embossed component with finely punched perforations. The new designs were created for younger, fashion-conscious people vying for distinctive, eye-catching style. A thin deco element is wrapped around a SPX+ cylinder of the screwless Silhouette snap hinge and threaded through an opening on the outer edge of the temple. With contrasting print applications, the finish of the eight rimless LITE-Twist models are an integrated decorative component. The temple tip is SPX, which anchors the titanium temple with a colorful new and modern interpretation of the Silhouette Cap. Lens shapes for the grouping encompass classic and contemporary shapes for men and women.
INFO: silhouette.com
TO THE MARKET
With the rimless Silhouette LITE-Twist, head designer Roland Keplinger has put forward a design concept endowed with the Silhouette DNA: high-tech materials, and precise, detailed workmanship of the highest class, enhanced by innovative technologies and bold color contrasts.
CASUALLY BEAUTIFUL
VIVID ROLLS OUT ECRU
The ecru line of sophisticated pants, tops, jackets, leathers, and suede items allow women to move effortlessly from the office to dinner, to the weekend, to a party, to vacation. The brand’s foray into eyewear begins with eight styles with Vivid Eyewear.
“These women place a premium on quality, fit, and original styling that ecru consistently delivers. As the ecru brand is growing to be one of the premier women’s contemporary casual collections, the timing is impeccable to introduce ecru eyewear,” company representatives note.
As the design team at ecru recognizes the influence that today’s popular culture has on fashion and community, an inspirational and unusual choice of names has been chosen for many ecru collections, including eyewear. Styles include The Beck, Bowie, Crosby, Daltrey, Springfield, Joplin, Clapton, and Tyler. “Once a woman tries on an ecru frame she will notice how lightweight it feels,” company reps say. “Add the impeccable color combinations and rich tones, along with the easy-to-wear shape, and they will be hooked.”
INFO: 800-631-0188, vivid-eyewear.com
TO THE MARKET
Acetate, laminates, and metal are the materials of choice with color palettes that include rich tortoise, deep purples, luxurious reds, and vibrant greens. The pastel-finished colors are mint, ecru, rose, and lavender tones that flatter any skin tone. The accompanying hard shell case and cleaning cloth feature the ecru signature color with black contrasts, lending to the overall sophistication of the package. P.O.P. accentuates the frames and works well in minimal spaces.
FOR THE BIRDS
MCGEE GROUP’S NEW DUCK UNLIMITED COLLECTION TAKES FLIGHT
The McGee Group has launched Ducks Unlimited Eyewear and Sunwear. The eyewear portion of the group is now available, with sunwear slated to roll out in January 2015.
Ducks Unlimited is a non-profit organization dedicated to conserving North American waterfowl habitats. With more than 1 million supporters, Ducks Unlimited has conserved more than 13 million acres since its founding in 1937.
“It’s always been an important part of the McGee Group DNA to give back, which is why the launch of Ducks Unlimited Eyewear is so exciting,” says Wayne McGee, CEO of the McGee Group. “The McGee Group shares Ducks Unlimited’s commitment to conservation, so a portion of the proceeds from the sales of Ducks Unlimited products will benefit conservation and increase awareness.”
The eyewear collection consists of men’s eyewear in metal and acetate in rugged, outdoor-friendly colors.
INFO: 800-966-2020, mcgeegroup.com
TO THE MARKET
The McGee Group has signed Jeff Foxworthy as the celebrity spokesperson for the collection. “I am a passionate supporter of conservation, which is why I am so excited to be working alongside Ducks Unlimited at The McGee Group,” Foxworthy says. “I am able to protect my eyes and wildlife, while wearing my favorite frames.”
THE SUNNY SIDE
MOREL EYEWEAR ADDS LIGHTEC SUN RELEASE
Lightec Sun launches its 2015 collection with four new models that unite design, technology protection, and comfort. The frames are constructed for extreme lightness using TR90 and stainless steel. “The slimness of the injected TR90 front adds a new aesthetic without compromising the lightness of the frame,” company representatives note.
The frame also features comfort add-ons including easy-to-wear and soft rubber end tips for a contemporary, ultra-light, ultra-comfortable, and protective product. The collection features two shapes, both with wraparound characteristics, one a high rectangle and the other a pilot shape. Each style is available in three colors.
INFO: 800-526-8838, morel-france.com
TO THE MARKET
“The TR90 fronts are super lightweight, and stainless steel temples enhance the durability of the frames’ structures,” notes Thomas Scotillo, product manager
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