As a follow up to the One Obsession Campaign, last Friday, we opened the first of three brand hubs in LA. “Oakley In Residence: Los Angeles” is a creative hangout space and pop-up skate park to explore, participate and celebrate a shared obsession for creativity in skate.
Part creative space, part skateboarding destination, Oakley in Residence: Los Angeles is free and open to the public. Located at 7763 Melrose Ave., Los Angeles, the venue will be open daily from 11am – 8pm and offer a weekly schedule of workshops, exhibitions, athlete meet-ups, skate sessions and film screenings. Beginning April 24th, skate artist collective, The Art Dump, brings to life eight legendary skate spots in Los Angeles. Beginning May 1st, Los Angeles skate photographer, Atiba Jefferson, will curate a week-long exhibition and series of activities in homage to the heritage of photography and places of obsession within skate culture.
It is the first of three “Oakley in Residence” brand hubs designed to fuel passion rooted in sport as part of the company’s global ONE OBSESSION campaign that invites people around the world to join the #LiveYours movement, share their passion and inspire others.
Here's a video where skateboarders talk about their sport and the event.
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