OPTI-SHOPPER

merchandising resources

SALES DRIVERS AND PROMOTIONS

POWER OF 3, PLUS 1

Following the success of its Power of 3 event, which motivated consumers to purchase premium lenses through independent eyecare professionals, Essilor is expanding the program by adding a rebate incentive on Rx sunwear.

The Power of 3X initiative offers a direct incentive to purchase: Crizal No-Glare, Transitions Adaptive, and Varilux progressive lenses, and new this year, Xperio UV prescription polarized lenses.

ECPs will be able to offer their patients a mail-in rebate worth up to $30 when they purchase Crizal, Varilux, and Transitions lenses, plus up to an additional $60 rebate with the purchase of Xperio UV prescription polarized lenses during the same office visit. A full breakdown of rebates is available at the website. The program will run through September 30.

INFO: POWEROF3EVENT.COM

{THE CAMPAIGN TRAIL}
SNEAK PEEK

WestGroupe gives ECPs a sneak-peek of its new KLiiK denmark and EVATIK campaigns with behind-the-scenes images from campaign photo shoots. Shot on location in Miami, they capture the true essence of the brands with the off-the-beaten-track locations and relaxed, youthful atmosphere of KLiiK denmark, and Evatik’s modern masculine chic and upscale urban environment. The campaign will appear in optical magazines, in stores, on social media, and on the brand websites.

INFO: KLIIK.COM, EVATIK.COM

ONE OBSESSION

Oakley’s One Obsession campaign invites people to join the brand’s network of athlete ambassadors in living out their passions. The multichannel campaign spans 22 countries and includes digital, social, outdoor, advertising, retail activation, live events, and enhanced digital experiences on its website. Oakley will reward #LiveYours contributors with surprise experiences and access to athletes who inspire them.

Three hubs have been created for the public to live out their passions in skateboarding (Los Angeles), urban cycling (London), and baseball (NY).

INFO: OAKLEY.COM/ONEOBSESSION