FIT FOR EVERY FACE

COSTA LAUNCHES GLOBAL FIT LINE

Costa recently introduced its new Global Fit line of premium sport performance sunglasses, designed to fit faces of every ethnicity. The brand customized seven of its most popular styles to feature a modified Distance Between Lenses (DBL), flatter head curve, and deeper adjustable nose pads. The Global Fit collection adapts to fit faces with higher cheekbones, longer eyelashes, and flatter nose and cheek facial structures, providing a more comfortable and secure fit.

The collection includes: Blackfin, Corbina, Fantail, Fathom, Fisch, Permit, and Tuna Alley. Each of the styles is available in tortoise or matte black, built with co-injected molded nylon. Other frame features include a wrap shape to protect against incoming glare, anti-fogging vents, and sturdy integral hinges.

The Global Fit line can be customized in the brand’s color-enhancing polarized 580 lenses.

INFO: 800-447-3700, B2B.COSTADELMAR.COM

TO THE MARKET:

“The Global Fit collection was designed to fit a wider variety of face shapes and sizes. As the population of active outdoors enthusiasts continues to grow, we want to make sure we have a pair of Costas to fit everyone.”

— CHAS MACDONALD, PRESIDENT OF COSTA

READY TO MOVE

CLEARVISION ROLLS OUT IZOD PROFLEX

ClearVision Optical introduces IZOD ProFlex eyewear, a four-piece collection designed with Ultem resin temples. Typically used in aerospace, transportation, automotive, healthcare, and electronics industries, Ultem is an ultra-lightweight thermoplastic material that provides exceptional flexibility, durability, strength, and elasticity. Ultem temples are ideal for those with sensitive skin or metal allergies.

The four ProFlex styles include two plastics and two metals, have temples that are interchangeable between the two plastic models, as well as between the two metal models. The target audience is men ages 25 to 55 who lead a contemporary, active lifestyle.

INFO: 800-645-3733, CVOPTICAL.COM

TO THE MARKET:

“This is the first time ClearVision has used Ultem resin in our designs, and the IZOD brand was the natural choice to incorporate Ultem into the collection. IZOD offers athletically inspired sportswear and performance wear, and we’ve continuously designed our optical and sun collections to perform as well as the man who wears them. IZOD ProFlex offers high performance and durability, in classically sporty styles with a clean, youthful aesthetic.”

— JENNIFER O’CONNOR, BRAND MANAGER, CLEARVISION OPTICAL

HEY BIG GUY!

TURA UNVEILS GEOFFREY BEENE XL COLLECTION

Tura Inc. introduces the Geoffrey Beene XL collection, featuring four men’s ophthalmic models.

The affordable ophthalmic eyewear designs are designed to appeal to the male customer looking for classic and modern styles in fashionable colors, with a larger head fit.

One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marries comfort and luxury. Staying true to the Geoffrey Beene DNA, these XL men’s styles perfectly blend form and function with unparalleled quality.

Geoffrey Beene XL is designed for larger men, featuring larger eye sizes, wider bridges, longer temples, and a wider head fit resulting in a more comfortable fit. The styling direction ranges from classic tried-and-true styles to more contemporary styling, encompassing a modern color palette by using gradient acetate and two-tone metal plating.

INFO: TURA.COM

TO THE MARKET:

“There’s a huge need in the market for men’s eyewear with larger sizes ranging from 57 to 60 that are also stylish. Through unique designs, we provide a high-value, high-quality frame at a competitive cost while servicing an often neglected customer.”

— LOYEDIE DESIR, TURA INC. PRODUCT MANAGER

REAL (HOUSEWIFE) STYLE

EYE CANDY CREATIONS AND MENIZZI ITALY PRESENT CYNTHIA BAILEY EYEWEAR

Bravo TV star Cynthia Bailey has teamed up with celebrity eyewear stylist Tiffany Williams, CEO of Eye Candy Creations LLC., and NYC-based Menizzi Italy Eyewear to design, manufacture, and distribute a new eyewear collection.

Bailey is an Alabama-born pageant girl who came to New York two decades ago to model. Her first booking was the cover of Essence magazine. She now stars on Bravo TV’s “The Real Housewives of Atlanta.”

The collection will consist of 10 styles offered in multiple color choices. Designed as an affordable yet fashionable eyewear collection, it features bold yet elegant designs coupled with technical knowledge and quality. Her collection will be handmade and composed of Italian acetates in rich, vibrant colors fused together with the highest grade of German stainless steel. Each frame includes high-quality UV protection lenses.

INFO: CYNTHIABAILEYEYEWEAR.COM/SUNWEAR

TO THE MARKET:

“The Cynthia Bailey brand stands for hard work, ambition, positive affirmation, and service; which is why each month 10% of the proceeds from The Cynthia Bailey Eyewear collection will be donated to charities such as Lions Club, One Sight, American Foundation for the Blind, and New Eyes, which since 1932 has provided clear vision to over 8 million people in the Unites States and throughout the world.”

— REPRESENTATIVES OF CYNTHIA BAILEY EYEWEAR