ARTICLE INDEX

2015 Article Index

BUSINESS MANAGEMENT

Top 10 Business Trends, Jan., p. 40
Visionomics: The Art of Delegation, Jan., p. 30
Conflict Happens, Jan., p. 34
Using EHR & ACA, Feb., p. 58
Takin’ Care of Business, Feb., p. 36
Tick Tock, March, p. 50
Visionomics: Through an Owner’s Eye, March, p. 54
Sustainability Strategies, March, p. 74
Escaping Extinction, March, p. 82
Heal Thyself, April, p. 32
Winning the PD Battle, June, p. 42
Keeping Peace in the Workplace, July, p. 32
Treating Exam Fatigue, Aug., p. 44
On Thinking…and Being…Different, Sept., p. 60
7 Easy Ways to Boost Your Income, Sept., p. 88
Tried to Sell and Can’t?, Sept., p. 94
Say Goodbye to Stress, Sept., p. 104
The Power of Vision, Sept., p. 122
Moving Beyond Mediation, Oct., p. 40
What Is Your Business Culture?, Nov., p. 44
Record Growth, Straight Ahead, Dec., p. 58

CHILDREN

Play Time, Big Time, April, p. 88
Got Your Nose!, July, p. 30
Screening: Creating a Universal Approach, July, p. 34
Little Kids, Big Bucks, July, p. 80

CONTACT LENSES

Your Missing Link, Jan., p. 32
Subtle Sells, Feb., p. 40
Color Me Successful, Aug., p. 42
Natural Beauty, Dec., p. 32

LABS, EQUIPMENT & PARTS

Getting the Edge, Feb., p. 52
Finishing Sun, April, p. 30
What’s the Big Deal about Digital Surfacing?, June, p. 72
Adding Comfort Through Nose Pads, Sept., p. 72
No More Excuses, Sept., p. 74
Working Smarter, Not Harder, Sept., p. 76
A Manual for the Mangled, Oct., p. 44
Equipment Buying Checklist, Oct., p. 70
In-House Tech Trends, Dec., p. 62

FIRST-PERSON INTERVIEWS

5 Questions for…Mike Daley, Jan., p. 28
Consumer Connection with Paco Underhill, Feb., p. 42
5 Questions for…Joseph Tallier, March, p. 47
Consumer Connection with Joseph Quitoni, March, p. 64
Buyer’s Forum with Siobhan Burns, March, p. 98
5 Questions for…Holly Rush, April, p. 28
Consumer Connection with Bob Phibbs, April, p. 38
5 Questions for…Luisa Delgado, April, p. 39
Consumer Connection with Dan Butler, May, p. 46
Buyer’s Forum with Alex Feldman, May, p. 70
5 Questions for…Guillaume Pottecher, June, p. 34
Consumer Connection with Julie Urlaub, June, p. 48
Buyer’s Forum with Walter Ramsey, O.D., June, p. 84
Talking Points with David Rips, July, p. 22
Consumer Connection with Rachel Geller, July, p. 36
Buyer’s Forum with Danielle Crull, July, p. 59
5 Questions for…Lionel Giraud, Aug., p. 38
Consumer Connection with Anne Marie Luthro, Aug., p. 46
5 Questions for…Jens Boy, Sept., p. 56
Consumer Connection with Leatrice Eiseman, Sept., p. 80
Person-to-Person with Jason Kirk, Sept., p. 112
5 Questions for…Ross Brownlee, Oct., p. 26
Consumer Connection with Maxwell Luthy, Oct., p. 48
Consumer Connection with Pam Danziger, Nov., p. 52
A Day in the (Luxe) Life of Julia Gogosha, Nov., p. 72
5 Questions For…Roberto Vedovotto, Nov., p. 28
Buyer’s Forum with Will Welsh, Nov., p. 79
Talking Points with John Weber, Dec., p. 28
Buyer’s Forum with Nate Ogura, Dec., p. 66

FRAMES & FASHION

Frame Games, Jan., p. 48
Building Blocks Remixed (Part 1), Feb., p. 46
Frame Trends: Light Ideas, Feb., p. 56
Building Blocks Remixed (Part 2), Feb., p. 46
Easy, Breezy Color World, March, p. 68
Hinges: An Unfolding Story, March, p. 100
A Very Good Year, March, p. 110
Leave the Light On, June, p. 58
The Real Cost of Returns, Sept., p. 84
An All-Inclusive Palette, Sept., p. 90
Who’s Your Buyer, Sept., p. 110
The 10/4 List, Sept., p. 114
Natural Selection, Sept., p. 116
Accessories: Close Up on Readers, Oct., p. 36
Spectacular at Every Age, Oct., p. 52
Working Hard or Hardly Working?, Oct., p. 80
Sumptuous Style, Nov., p. 62
Accessories Trends, Dec., p. 36
High-Tech Materials, Dec., p. 54

LOW VISION

Back to Basics: Ocular Disease, Jan., p. 60
Digital Surfacing in Low Vision?, March, p. 62
Looking at Low Vision, June, p. 46
Don’t Give Up on Low Vision, Sept., p. 78
Numbers You Need to Know, Nov., p. 48
What’s Ahead, Dec., p. 40

MARKETING & MERCHANDISING

Your Visual Merchandising Toolkit, March, p. 78
Seeing Double, March, p. 86
Social Networking, March, p. 152
Doctor-Recommended Beauty Regimen, April, p. 34
Evolution, Not Extinction, April, p. 63
Taking Control of Your Brand, June, p. 38
Let’s Techorate!, June, p. 62
From Hipster to Highchairs, July, p. 40
Show-Offs, July, p. 46
5-Star Retailing: The New Rules, Aug., p. 40
Discovering Your Brand Image, Sept., p. 66
5-Star Retailing: Creating a Merchandising Plan, Sept., p. 68
Trendspotting: Millennial Shopping Habits, Oct., p. 2
The Meaning of Millennial Life, Oct., p. 96
Visualizing Luxury, Nov., p. 50
Living (and Marketing) in a Digital World, Dec., p. 44

ONLINE & SOCIAL MEDIA

Working Smarter, Not Harder, Jan., p. 38
Digital…Marketing or Mayhem, March, p. 56
4 Online Review Tips, June, p. 40
Balancing Bricks and Clicks, June, p. 54
If You Build It, They Will Share, June, p. 66
All Atwitter?, June, p. 68
Social Contact, June, p. 44
Going, Going, Gone Mobile, June, p. 104
The Reviews Are In…Sept., p. 64
High-Tech Profiles, Sept., p. 160
Socially Challenged?, Oct., p. 38

RETAIL

Building for Business, Jan., p. 36
Meet Millie: Consumer 2.015, Jan., p. 88
Why Me Moments, Feb., p. 62
Visionomics: Engaging with Customers, Feb., p. 38
Go-o-o-o Team!, March, p. 60
The Shopping Experience, March, p. 104
Talking Shop, May, p. 42
Smashing Crime, May, p. 50
A World of Possibilities, May, p. 56
Very Hot Stuff!, May, p. 88
Prepared for the Worst, July, p. 54
American Demographics, Aug., p. 50
How You Doing, Baby?, Aug., p. 96
Trendspotting: Asian Fit Eyewear, Sept., p. 2
Retales: Say What?, Sept., p. 70
Thwarting Theft, Oct., p. 58
The New Luxury Consumer, Nov., p. 56
Trendspotting: Made in America, Nov., p. 2
Are You in a Happy State?, Nov., p. 96
What’s in Your Future? (Mega Trends), Dec., p. 50

SPECTACLE LENSES

A Sun Lens Checklist, Jan., p. 58
Understanding AR, Feb., p. 66
Understanding Anti-Fog and Mirror Treatments, March, p. 90
Out of Harm’s Way, April, p. 54
Another Blue Perspective, April, p. 56
4 Steps to Lens Success, May, p. 66
Screen Teens, July, p. 50
Necessary Measures, Sept., p. 98
Bundling vs. à La Carte, Oct., p. 64
In the Cut, Nov., p. 74

SUN & SPORTS EYEWEAR

Making Sun Sales Shine, Jan., p. 54
Keeping Athletes Safe, April, p. 42
Winning Looks, April, p. 50
Sunwear Selling Strategies, May, p. 60
Extra Fun in the Sun, May, p. 44

SUPPLEMENTS & SPECIAL SECTIONS

Frame Buyer, March
New Dispenser, April
American Demographics, August
Frame Buyer, September
New Dispenser, September