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STYLES FOR WOMEN
ClearVision Grows Brands

ADDING WOMEN TO THE MIX

ClearVision is expanding its private label collections, PuriTi 100% titanium eyewear and DuraHinge, to include new styles for women. PuriTi for women offers the ultra lightweight, hypoallergenic, and anti-corrosive benefits associated with titanium in classic to contemporary designs. The four new styles include pierced temple designs; metallic pearl temple tips; decorative, jewelry-inspired detailing; soft, feminine colorations; and integrated spring hinges.

Created and designed for women who need a little more durability in their eyewear, DuraHinge for women offers strength and comfort with a touch of feminine style. The collection is designed with the DuraHinge five-barrel hinge construction, providing strength with the added flexibility of a spring hinge. The six introductory styles include design features such as stone accents, marble temples, and colors such as gold, purple, and wine.

“We introduced women’s frames to both PuriTi and DuraHinge in response to a market need for these styles in each type of collection,” says Cathy Kaye, ClearVision’s senior brand product manager. “These high-quality, yet competitive priced collections reinforce ClearVision’s commitment to eyecare professionals by creating uniquely designed, high-quality eyewear that satisfies the needs and wants of consumers.”

To celebrate the introduction of PuriTi for women and DuraHinge for women, ClearVision is offering special programs available through Feb. 27. In-store merchandising materials, including countercards and custom displays, are also available.

INFO: 800-645-3733, cvoptical.com