Articles
BUSINESS 101
Working Smarter, Not Harder
BUYER’S FORUM
On the Move: Inventory with Wheels
BUYER’S GUIDE
Product Watch
Top 10 BUSINESS TRENDS FOR 2015
Ring in the New Year with insider market intelligence—and a few fresh business strategies for boosting profits
By ERINN MORGAN
FRAME GAMES: THE FUTURE OF LICENSING IN OPTICAL
Part one of a three-part look at what the leadership of frame manufacturing sees as the future of their industry—and what’s in store for ECPs
By AMY SPIEZIO
Common Ocular DISEASES
A look at the basics about three of the most common conditions
By JENEAN CARLTON, ABOC, NCLC
EDITOR’S LETTER
A New Year
FIRST PERSON
5 Questions for…
FRAME INTRODUCTIONS
What’s In?
LAST WORD
Meet Millie: CONSUMER 2.015
Making Rx Sun SALES SHINE
HOW PRESCRIPTION SUNGLASSES CAN GROW BUSINESS AND SOLIDIFY PATIENT RELATIONS
By Lindsey Getz, Contributing Editor
Sun Lens CHECKLIST
By KARLEN MCLEAN
FRONT LINES
{JANUARY 2015} The Hot List
LINES & LAUNCHES
Brand New
HR FORUM
Conflict Happens
ON THE WEB
Get Connected
VISIONOMICS
The Art of Delegation
PRACTICE ADVISORS
Your Missing Link
RETAIL OPS
Building For Business
STAR STYLE
Starry–eyed