FRONT LINES

{JANUARY 2015}
The Hot List

Info Bites to Fuel Your Business

1
SUNWEAR FACTS TO KNOW

49% of U.S. adults don’t know that UV exposure increases the likelihood of cataract formation

43% don’t know that UV exposure can cause cancer of the eye or eyelid

36% don’t know that eyes can be sunburned

SUNGLASS USE BY CITY
Source: The Vision Council

2
BEATING THE BLUES

The post-holiday retail season can be a challenging time to keep staff morale high and customers engaged. Here are some tips.

FOR CUSTOMERS:

✔ Run sales on items that were NOT promoted during the holiday season

✔ Create a special January event for your store or shopping district, then cooperatively promote the event (try making it an annual thing!)

FOR STAFF:

✔ Display the picture of the employee(s) who went above and beyond during holiday hours

✔ Award the staff with a surprise (and paid) day off

✔ Tell each employee how he or she made an impact during the holiday season, and that you appreciated it

Source: about.com

3
ALERT! ALERT!

Looking for a fun way to educate patients about just how much UV they are exposed to each day? Try a “Today’s UV Index” board in your shop or practice. Advertise your region’s UV index on a daily basis—the information is available from the National Weather Service (weather.gov/rah/uv). It’s a great way to start a conversation about proper sunwear.

Make sure your winter sports participants understand how UV levels change with elevation and snow cover. Add facts such as the following nuggets to your index board.

Source: Skin Cancer Foundation

4
LET IT SNOW!

Don’t overlook winter sports enthusiasts as potential sunwear customers—they need UV protection, too. The most popular sports last winter were:

Alpine Skiing
8.2 MILLION PEOPLE

Snowboarding
7.3 MILLION PEOPLE

Cross Country Skiing
3.3 MILLION PEOPLE

Source: Snowsports Industries of America/Physical Activity Council Participation Study